Account Director with over seven years’ experience in the Design, Interiors, Fashion, Lifestyle Public Relations industry. A proactive, results driven individual who has worked with some of the industry’s most recognised and regarded names including Net-a-Porter, M.i.h Jeans and The Communications Store. Responsible for a portfolio of clients (ranging from fashion to destination, tech and interiors) nurturing key stakeholder relationships whilst managing and coaching a team to deliver client programs and desired results. A significant contributor in the promotion of The Communications Store’s culture and ethos, including the cultivation and development of teams and external articulation of what makes The Communications Store stand out within the industry. Experience includes overseeing brand and retail business launches that span multiple territories, with a comprehensive understanding of strategic brand building and public relations.Skills and expertise include:Client Management Skills: able to maintain close and regular client liaison, acting as the main client contact. Accomplished in cultivating long term relationships Strategy Planning: develops PR objectives and strategies, balancing strategic thinking, creativity and budget. Executes and delivers excellent brand building campaigns that grow the client’s consumer awareness and businessFinancial management: responsible for executing client programs to budget (both small and large scale). Delivers accurate budgets required for execution of plans covering team time/resourcesNew Business and Development: experienced in pitching and winning of new business as well as seeking out opportunities for organic client and business growthPeople Management Skills: provides guidance on the planning of client programs and keeps team focus. Identifies staff training and development needs and provides on the job coaching to develop the skills of all staff to prepare them for greater responsibility and promotionProject Management: oversees and manages both client and internal projects, ensuring to deliver client business growthAnalytical: able to provide in depth reports that provide critical learning for future workExpert Industry Knowledge: actively contributes creative ideas and initiatives for stimulating and innovative press coverage and campaigns based on expert industry knowledge. Ensures to stay abreast of global industry trends and changes to ensure relevant client counsel is delivered