Ellie B. Hawes Email & Phone Number

Boston, Massachusetts, United States

● Produce $1.5 million annually in event sales revenue across 3 venues, masterfully guiding over 50 leadsweekly from inquiry to post-event follow-up.● Efficiently surpass the annual sales target each year, currently exceeding the 2022 goal by 24%, translatingto an extra $445,000 in revenue.● Spearhead collaborations with cross-functional teams, managing an average of 30 events per month andensuring meticulous planning, production, and execution, from Banquet Event Orders to on-sitecoordination.● Proactively boost event revenue and brand visibility by conducting site tours, hosting 5 annualmixers/taste and tours, surpassing warm and cold call objectives, and making a notable presence at 30+industry networking events annually.● Foster a loyal client base of recurring customers, ensuring a high client retention rate and rebookingthrough unparalleled customer service and consistently outperforming client expectations.

Marblehead, Massachusetts, United States

● Spearheaded sales strategies to drive a 60% year-over-year revenue growth in the onlinedirect-to-consumer channel, translating to over $1M in additional sales annually.● Strategically fostered a robust customer relationship management (CRM) approach that led to an 85%customer retention rate, facilitating repeat sales across both online retail and wholesale business lines.● Expanded the specialty pet wholesale channel, achieving a consistent 22% year-over-year growth.● Diligently developed targeted marketing campaigns and sales tactics, leading to a 30% increase in leadconversions; additionally trained new hires in sales techniques and product knowledge.● Leveraged digital sales tools, managing the brand's online presence across multiple social mediaplatforms, increasing online engagement by 40%; also initiated the brand's first sales portal, enhancingB2B sales significantly

Boston, Massachusetts, United States

● Championed event sales efforts, generating a notable $200k in revenue from New Year's Eve ticketpromotions across three locations, resulting in a record attendance of over 2,700 guests.● Strategically negotiated lucrative contracts with high-profile clients and vendors, ensuring maximizedprofitability and efficient collaboration.● Assembled and directed a cohesive marketing team, overseeing the recruitment and training of marketingassistants and street promoters, resulting in a 30% increase in promotional event reach and impact.● Effectively crafted and executed seasonal sales campaigns, leading to an average quarterly revenue boostof 15% during promotional peaks.● Managed philanthropic initiatives, handling 100+ weekly donation requests during high seasons,bolstering brand goodwill, and ensuring timely dispatch to national and local charity events for auctions.