Eleanor Hayden Email and Phone Number
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Grow velocities and make your marketing spends more profitable with me and the Hayden Consultancy team!Hayden Consultancy is a leading provider of innovative retail media and shopper marketing support. At Hayden Consultancy, we offer a comprehensive suite of services designed to empower brands and businesses in navigating the intricate landscape of modern retail.Our expertise lies in growing retail velocities and building new to brand shopper segments across various retailers and platforms like Instacart, Target, Walmart, Kroger, Whole Foods, DoorDash, and many others.Services:- Instacart Set up & Management- Sponsored Search Set up & Management (Go puff, KPM, Criteo, Citrus, Walmart, Whole Foods)- 84.51 & Kroger Precision Marketing Management- Retailer Social Media Management- Retailer Relationship Management- Budget Planning & Strategy- Contract Negotiation- Retailer Meeting Presentations- Merchandising Recommendations & Management - Digital Couponing Management- Vendor Referrals- Key Event planning Calendars- Campaign Management & Execution- Clearinghouse Management- Quantitative Program Analysis- Program Audits
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Chief Executive Officer + FounderVeritiTexas, United States
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Chief Executive Officer + FounderHayden Consultancy Jun 2021 - PresentDallas, Texas, United StatesHelping food and beverage brands level up their Shopper Marketing and Retail Media partnerships with grocery retailers nationwide. We work with Suja, OWYN, Tru Fru, Olipop, Graza, GoMacro, and many others. Visit HaydenConsultancy.com for more info -
Advisory Board MemberVizer Jan 2023 - PresentVizer marries technology and behavioral innovations to engineer best-in-class incentive solutions -
Director Of Shopper Marketing & MerchandisingSiete Family Foods Mar 2021 - Jun 2021Austin, Texas, United States -
Director Of Shopper MarketingSiete Family Foods Oct 2019 - Mar 2021Austin, Texas Area- Developed Shopper Marketing Dept. and built out shopper marketing calendars and continuing to execute them.- Optimized Instacart spending as well as KPM, Criteo, and Shipt.- Negotiates contract fees and developing new marketing relationships with top retailers and vendors (Target, HyVee, Wakefern, Sprouts, Safeway, Kroger, Hello Fresh, etc.) - 2 months into role was named Interim Director of Merchandising managing a team of 4 full time employees and 3rd party contractors.
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Senior Shopper Marketing ManagerKodiak Cakes Sep 2018 - Oct 2019Park City, Ut- Managing Shopper Marketing team and planning overall Shopper Marketing Strategy for Kodiak Cakes. Developing campaigns for retailers to activate in each of five grocery categories; Pancake, baking, frozen, on the go cups, and graham bites.- Shopper Marketing Account Manager for Target, HEB, 13 Albertsons / Safeway Regions, Giant Eagle, HyVee, Meijer, Publix, Sprouts, and WinCo- Nominated for 2019 Utah Business Magazine's 20 in their 20's by CEO of Kodiak Cakes, Joel Clark. -
Shopper Marketing ManagerKodiak Cakes Jul 2017 - Sep 2018Park City, Utah- Managing the shopper marketing strategies to support sales account managers and execute plans that closely align with our brand strategies and goals to meet shopper and retailer needs. - Build shopper marketing plans customized for each retail account (i.e. Target, Safeway, H-E-B, Publix, Meijer, HyVee, etc.) and manage relationships with the shopper marketing and social media contacts for each of these accountsKodiak Cakes is a small, fast-growing natural foods company located in the scenic Rocky Mountains of Park City, Utah. Our journey with food began by restoring the whole grain tradition of flapjacks from the American frontier. In the process, we discovered that high quality foods closer to nature are not only more wholesome, but far more delicious and packed with clean energy. We rely on that clean energy from nature to fuel our active, outdoor lifestyle in the mountains. We make the best-selling (and best-tasting!) whole grain flapjack mix in the nation. We also sell baking mixes, toaster waffles, on the go cups, and gourmet syrups at a large variety of retailers.
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Sales District Leader - Small FormatPepsico Jan 2017 - Jul 2017Salt Lake City, UtahManaging 13 sales people covering the convenience, gas, drug, and dollar business for the Greater Salt Lake City area. Managing $26MM in revenue with an expected 7% increase in 2017. -
Merchandising ManagerPepsico Jul 2016 - Jan 2017Greater Denver AreaManages 25 merchandisers from Denver to Summit County supporting two sales teams. Manages yearly labor cost budget of $2.6MM. Maintains client relationships and manages inventory, distribution, deliveries, and service for four key accounts, King Soopers, Albertsons / Safeway, Target, and Walmart.
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Customer Management Senior Associate - Special ProjectsPepsico Jul 2015 - Jul 2016Greater Salt Lake City AreaSpent first 5 months in role as a presell sales representative growing accounts by as much as 333% in volume. I then transitioned into a more challenging leadership role, the assistant manager to the Small Format Sales leader gaining critical influence management training. Acted as New Business LPO, acquiring 32 new accounts 5 months into role. Also acted as the Small Grocery (Urban Supermarket) Account Manager growing the business YTD by 126% in volume and 70% in MC$ vs prior year with some accounts growing as much as 474% in volume vs prior year.
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Strategy InternEgg Strategy Jan 2015 - May 2015Boulder, ColoradoWorked with others in small teams as a brand strategy consultant intern. Helped write screeners to recruit focus group participants, developed competitive reports, and worked on overall strategic planning for brands.Clients: Intercontinental Hotel Group and Nestle -
Business OwnerBallistic Bakeshop Aug 2012 - May 2015Boulder, ColoradoLaunched this business in August of 2012 as a wholesale company selling to all natural food stores and coffee shops. Sold handmade, all natural and organic cakeballs and other treats. Worked out of a kitchen share in Longmont, CO. After first year in business, opened to the public for events, parties, and online orders. Biggest customers were Alfalfa's Market, Kappa Alpha Theta Sorority, and Alpha Phi Sorority.
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Member Of Tech SectorGlobal Platinum Securities Mar 2012 - May 2015Global Platinum Securities is a student run investment fund with students working together from the University of Colorado, The University of Dayton, London School of Economics, Georgetown University, Harvard University, Massachusetts Institute of Technology, New York University, and The University of Pennsylvania. The group has weekly phone conferences to discuss long term investment opportunities. -
Marketing Strategy InternVictors & Spoils Sep 2014 - Dec 2014Boulder, ColoradoPrepared background research and write ups. Worked with Cosmo's Spicy Ranch to develop a social strategy for the company. Met with the owner regularly to build the social strategy throughout their entire social media portfolio.Clients: Cosmo's Spicy Ranch, The Telluride Foundation, Midnight Moonshine
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Innovation Council Member - FreelanceSterling-Rice Group Aug 2014 - Dec 2014Boulder, ColoradoAttended workshops and online ideations to brainstorm and develop new products.Clients: Wholesome Sweeteners and Hot Pockets -
Brand Innovation InternSterling-Rice Group Feb 2014 - Aug 2014Boulder, ColoradoWorked with small teams on new product strategy and brand positioning projects for a variety of national companies. Took charge of competitive research reports. Helped teams with presentation building, ideation and brainstorming sessions, attended client meetings, and presented research to clients.Clients: Frito Lay, Pepsi, Jack in the box, Wendy's, Twizzlers, and LT Foods
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Freelance WriterYellow Scene Magazine May 2014 - Dec 2014Boulder, ColoradoWrote eatery news, restaurant reviews, and formation of a foodie for Yellow Scene. -
Wings Team MemberRed Bull Jan 2013 - Dec 2013Greater Denver AreaWorked on the marketing team, sampling product to consumers and collected data on each of the consumers. Had the opportunity to attend events like Redbull Schlittentag, AMA Motocross, and X Games. -
English TeacherJann Royal Children Center Jul 2013 - Aug 2013Medie, Accra, GhanaTaught elementary level students English in a small town called Pokuase about an hour outside of Accra, Ghana. Taught the students about protecting their environment and helped them find passion in cleaning up their country. Put together a research project assignment allowing them to learn about issues they care about like pollution and illness due to heavy pollution.
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Digital Media InternRudi'S Organic Bakery May 2012 - Nov 2012ColoradoAll social media and blogging for both Rudi's Organic Bakery and Rudi's Gluten-Free Bakery, handled all social media sites (Facebook, twitter, pinterest), posted daily blogs, created Facebook applications and contests, worked with Google Analytics
Eleanor Hayden Skills
Eleanor Hayden Education Details
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Business Marketing -
Gastronomicom InstituteFrench Pastry And Wine
Frequently Asked Questions about Eleanor Hayden
What company does Eleanor Hayden work for?
Eleanor Hayden works for Veriti
What is Eleanor Hayden's role at the current company?
Eleanor Hayden's current role is Chief Executive Officer + Founder.
What is Eleanor Hayden's email address?
Eleanor Hayden's email address is el****@****kes.com
What schools did Eleanor Hayden attend?
Eleanor Hayden attended University Of Colorado At Boulder, Gastronomicom Institute.
What are some of Eleanor Hayden's interests?
Eleanor Hayden has interest in Regal Cinemas, Stevie Wolf, Farm, Llc, Spring Creek Elementary, La Gabinèla, Grant Carter, Tasty, Community, Arts And Entertainment.
What skills is Eleanor Hayden known for?
Eleanor Hayden has skills like Social Media, Entrepreneurship, Marketing, Facebook, Market Research, Time Management, Blogging, Baking, Microsoft Excel, Google Analytics, Powerpoint, Product Development.
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