Head Of Customer Value Management
Vodafone Ireland
Responsible for 2m Vodafone Ireland customers. Delivered €70m contribution margin annually'Responsible for customer retention targets in six segments - #1 for results internationally: - Delivered customer offers for ongoing customer experience and retention/ re-contracting campaigns (up to 90% of retention volumes in key segments), new product launches and targeted competitor campaigns.- Managed 700k customers on Cherry Points loyalty programme. Grew retention (+20pp) and satisfaction (Net Promoter Score 2x non-Cherry Points customers), delivered new propositions to market.- Managed real-time contextual marketing system for pay as you go segment, delivering 4m customer contacts a month, revenue uplift and new propositions. Tailored offers and propositions to customer needs.Delivered sales and acquisition targets (up to 60% of total company sales in key segments):- Planned and managed campaign capacity for three sales and services channels with over 300 FTE.- Managed customer value through in-life tariff migrations and up-sell. - Managed all underlying operations: opex/capex, systems/vendor management, reporting, analytics.Demonstrated leadership of team of 27 professionals, cross-functional and international initiatives:- Managed complex cross-functional relationships. Shared ownership of areas including Net Promoter Score (NPS), retention and sales targets, proposition development and forecasting. - Responsible for data protection and privacy across all customer contacts. - Created and led Employee Engagement turnaround for Consumer Business Unit.