Execution of comprehensive marketing strategies that drive business growth and brand visibility. My role encompasses everything from high-level strategy development to hands-on implementation, ensuring our messaging resonates across all platforms.

Specialized in analyzing requirements for architectural contract services, adept at crafting compelling SOQs, LOIs, and proposals, securing projects across government, higher education, healthcare, and commercial sectors.

As a Marketing and Research Director, I am responsible for the development, coordination, and implementation of multi-media marketing strategies and market research reporting. I work closely with individual brokers, and management to understand each client’s unique needs, to provide supportive research documentation such as site analysis, competitive intel, and market trend reports. Additionally, I am responsible for producing effective print and digital marketing communications in alignment with specific projects and/or company goals. In my current role, I manage the collection, analysis, and delivery of quarterly market data and market trend overview materials for the Binghamton region. Social Media Role:As the Director of Social Media for Pyramid Brokerage Company, I continually and consistently developed digital content strategies. Plan, manage, monitor, integrate, test, and analyze the performance of the organization's social media program. Responsibilities include content creation and curation, multi-network management, social listening, engagement, employee advocacy, tracking data analytics, KPIs, and reporting.Through continuous training, Elease remains current with digital marketing trends and best practices to achieve desired results and manage perceptions on marketing platforms.

Owner & operator of a small local business providing various freelance design and marketing development services. Services included website design, graphic design, conversion of print to digital media formats, production of animated theatrical backdrops for large screens, and misc. technical services. Responsibilities include all aspects of owning a small business; customer service, project management, administrative functions, financial accounting, marketing, and legal compliance.

V12 Group and Spectra Products LLC - was a list brokerage and marketing agency specializing in print media and list management with a niche placement focus on credit card statements and specific online placements with credit card issuers.My responsibilities included client relationship and account management, media buy negotiations, handling print production and shipping calendars. Managing guideline compliance for advertisers and credit card issuers as well as other mailers with finite specifications. Additionally, I was responsible for the tracking of certain ad performances, the development of proformas, and the presentation of the data.Highly knowledgeable and experienced in the credit card and billing statement industry possessing the ability to succeed in a fast-paced environment. Well-versed in the development and cultivation of successful, long-term business relationships.

A direct marketing company that utilizes inside sales, database development, phone, email and direct mail campaigns, package and info fulfillment to service clients in the healthcare and building products industries. My two roles at this company involved account management (2004) and project management (2011). Responsibilities included educating expecting parents and OBGYN’s on the benefits and processes of cryogenically freezing and storing cord blood stem cells. In 2011, as a project manager, I developed creative briefs and managed the design, production and implementation of email and direct mail campaigns. Additionally, I managed the development of HTML micro-sites.

Regional contract electronics manufacturer focused on the North American market. Creation Technologies specializes in printed circuit board (PCB) manufacturing; it offers various PCB technologies, including high-speed surface mount, automated through-hole, double-sided, flexible circuit, and backplane assemblies. The company also offers related services, including product testing, procurement, software configuration, and repair. As a research assistant, I developed a B2B prospect list and created power point presentations that provided a visual interpretation of specific industry trends.