Luis Enrique Vilches

Luis Enrique Vilches Email and Phone Number

Content Writing, Editing and Digital Marketing Specialist @ Shape Agency
polanco, mexico city, mexico
Luis Enrique Vilches's Location
Mexico, Mexico
About Luis Enrique Vilches

Communication professional, specialized in content creation and creative writing, with experience in copywriting, strategic marketing, and SEO. I have a C2 level of English (EF SET Certificate 73/100) and a mastery of tools such as SEMrush, WordPress, Hubspot, Canva, and Adobe Premiere Pro. My most outstanding skills include storytelling, adapting to new contexts, and my autonomy in continuous learning. I create strategic content that captivates audiences and contributes to the success of communication campaigns.

Luis Enrique Vilches's Current Company Details
Shape Agency

Shape Agency

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Content Writing, Editing and Digital Marketing Specialist
polanco, mexico city, mexico
Employees:
5
Luis Enrique Vilches Work Experience Details
  • Shape Agency
    Social Media Manager
    Shape Agency Mar 2023 - Present
    Ciudad De México, México
    Functions:* Manage Social Media for diverse clients (community management).* Generate Design Insights and creative writing pieces (copywriting).* Edit and supervise written content (proofreading).* Research keywords for SEO and relevant hashtags (social media listening).* Writing and optimizing content for search engines (blogging and SEO).* Develop digital marketing and communication strategies.* Attract, interact, and qualify leads (Inbound Marketing).* Develop email marketing campaigns and automation.
  • Escritores Emergentes
    Project And Digital Content Manager
    Escritores Emergentes Nov 2020 - Present
    León, Guanajuato, México
    Functions: * Plan and execute projects.* Develop digital marketing strategies.* Design training and networking activities.* Editorial direction, editing and proofreading of literary projects.Achievements:* I have helped close to 30 people to plan, improve and publish their literary works, through workshops and personalized mentoring. * I have conducted more than 20 interviews with recognized personalities in the literary world, attracting audiences on both YouTube and Spotify.* I have built an audience on Instagram and other social networks, with a database that grows organically by 5% to 10% monthly.
  • Pavia De Mexico
    Director Of Marketing Strategies
    Pavia De Mexico Jun 2022 - Sep 2022
    León, Guanajuato, México
    Duties:* Plan and conceptualize social media content.* Perform creative writing (Copywriting and UX Writing).* Analyze and execute SEO strategies.* Manage E-Commerce with Shopify, Mercado Libre, and Amazon.* Implement inbound marketing strategies to attract leads.Achievements:* I Defined 50% of the concepts and lines of advertising communication for the PAVIA and XAVIAX brands.* I designed 70% of the lead attraction strategy with the inbound marketing methodology.* I supported 50% of the implementation of SEO strategies in PAVIA and XAVIAX web pages.* I participated in 40% of the update and optimization of the user experience of the company's web pages.
  • Grupo Omnilife-Chivas
    Communication Analyst
    Grupo Omnilife-Chivas Mar 2020 - Nov 2021
    Área Metropolitana De Guadalajara, México
    Duties:* Coordinate the traffic of advertising information in digital and analog channels of the company.* Manage, develop and monitor email marketing strategies and automation.* Oversee the capture of testimonials from satisfied customers.Achievements:* I Increased email advertising open rate by 10-15% through segmented and automated mailing campaigns, impacting a database distributed in more than 21 countries.* I Captured and reviewed an average of 30 testimonials per month by implementing an automated customer story capture strategy.* I Collaborated in the advertising impact in more than 21 countries by defining email marketing strategies, automations and direct messages to reach the KPI's of the OMNILIFE and SEYTÚ brands.
  • Grupo Omnilife-Chivas
    Trade Marketing Analyst
    Grupo Omnilife-Chivas May 2019 - Mar 2020
    Guadalajara Y Alrededores, México
    Duties:* Manage and develop advertising and informational materials for the company's marketing network.* Ensure the distribution and availability of advertising materials at corporate events and points of sale in over 21 countries.* Coordinate the development, production, translation, and tropicalization of OM Magazine for distribution in over 21 countries.Achievements:* I managed the production of 3 issues of OM Magazine for distribution in Mexico, the United States, Europe, Russia, and Latin America.* I coordinated the translation of OM Magazine issues into 5 languages (Spanish, English, Portuguese, Italian, and Russian).* I guaranteed the production and delivery of promotional products and informative materials in more than 21 countries, achieving a consistent availability of 80% to 100% at points of sale.
  • Instituto Lux
    Communication Assistant
    Instituto Lux Jan 2016 - Aug 2017
    León Y Alrededores, México
    Duties:* Drafting press releases and newsletters on school events.* Organization of press conferences and attention to the media.* Taking photographs at school events.* Editorial coordination of yearbooks and publicity materials.* Management of school social media.* Support in strategic planning and institutional communication.* Collaborate in the production of institutional videos.Achievements:* Participé en un 60% de la creación y desarrollo de las redes sociales escolares.* Gestioné en un 80% a 100% la conceptualización y edición de los anuarios escolares para las generaciones de alumnos en los ciclos escolares 2015-2016, y 2016-2017.* Planifiqué y coordiné un 60% del desarrollo de eventos formales (actos académicos, inauguraciones, entre otros).
  • Partido Acción Nacional
    Social Communication Assistant
    Partido Acción Nacional Mar 2013 - May 2014
    León Y Alrededores, México
    Functions:* Write press releases and bulletins.* Manage institutional social networks.* Manage informative and advertising materials.* Organize press conferences.Achievements:* I wrote 80% of the information for the advertising magazine "Acciones para ti".* I participated in the call for the party's press conferences, being in charge of 50% of the organization at the state level.* I managed the institutional social networks, coordinating 80% of the content generated.

Luis Enrique Vilches Education Details

Frequently Asked Questions about Luis Enrique Vilches

What company does Luis Enrique Vilches work for?

Luis Enrique Vilches works for Shape Agency

What is Luis Enrique Vilches's role at the current company?

Luis Enrique Vilches's current role is Content Writing, Editing and Digital Marketing Specialist.

What schools did Luis Enrique Vilches attend?

Luis Enrique Vilches attended Pompeu Fabra University, Iberoamericana León University, Cursiva, Cursiva, Platzi.

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