At UltraStar, I formed a business partnership with rock icon David Bowie creating an online music fanclub which included first-in-line ticketing, VIP packages, e-commerce and a social platform for fans. Clients included The Rolling Stones, Sting/The Police, Madonna, The Red Hot Chili Peppers, AC/DC, The Who and many others. UltraStar expanded into sports with The New York Yankees and rights to dozens of sports franchises. UltraStar was purchased by LiveNation in 2006. Before and after UltraStar I also was executive digital producer for The Cure and Aerosmith.In 2008, I founded Wines and Spirits That Rock, LLC with partners Pink Floyd, The Rolling Stones, Sting/The Police, Grateful Dead, KISS, Star Trek, Elvis Pressley plus dozens of other brands. WSTR creates the perfect balance between wine, spirits, music, and pop culture. Both an online DTC platform plus sold in 1000's of retail locations - we've launched over 100 wine and spirit products. Other partners include: Downton Abbey, NPR, Fifty Shades of Grey, Discovery Channel, Turner Classic Movies, The Bachelor TV series, The Hallmark Channel, WWE, and others. On the social giving side, I helped launch 100 Percent Wines – a project that donates 100% of all profits to find employment for people living with disabilities.In 2017 I become an advisor to America’s 1st non-alcoholic craft beer company – WellBeing Brewing, which is now sold in over 2,500 retail locations plus a leading DTC e-commerce brand.In the venture space starting in 2016, I am an advisor and lead mentor with sports VC firm – Stadia Ventures. I continue to advise portfolio company Filmily, one of the leading AI global fan engagement platforms in sports and music with clients including Manchester City, Coke Cola, MLB, The BRIT Awards, NTT.In the academic field, I joined the faculty of Saint Louis University in 2006 teaching a multitude of digitally-focused marketing and entrepreneurial courses on both the undergraduate and MBA level. I also am part of Washington University’s Olin School of Business and the Skandalaris Center for Innovation acting as a mentor, advisor and competition judge. In 2021, I joined the University of Missouri-St. Louis as a mentor in their Diversity, Equity, & Inclusion Accelerator.In 2022, I joined both RI Hub and CT's Women's Business Development Council as an advisor and mentor plus consult for IT services and AI development firm Darsan Technologies located at BioCT - Pfizer campus.
Listed skills include Social Media, Marketing, Entrepreneurship, Digital Media, and 24 others.
