Elektra Paschou Email & Phone Number

Patras, Western Greece, Greece

Patras, Western Greece, Greece

◍ Lead all programmatic advertising campaigns for key accounts in Greece, Romania, Middle East, and CEE/SEE markets | Main accounts: Mastercard, Coca-Cola, H&M, P&G, Unilever◍ Lead and train the new members providing guidance and mentorship fostering their professional growth and enhancing their skills in digital programmatic advertising◍ Account management | Account growth and upselling by proactively identifying opportunities for account growth, cross-selling additional products or services, and consistently achieving upsell and renewal targets◍ Client Relationship Management and Sales Strategy: Managed client relationships effectively, increasing upsell opportunities, and executed successful sales strategies to achieve and surpass revenue target◍ Design and actively participate in Monthly Business Reviews (MBRs) for key programmatic clients. ◍ Daily monitoring , set-up and analysis of all programmatic advertising campaigns running on Project Agora across multiple countries, troubleshooting campaign delivery, technical, and performance issues◍ Set up, manage, and optimize PMP Deals across multiple DSPs and SSPs.◍ Collaborate cross-functionally with product and publisher supply teams to enhance programmatic products (Brand safety, Targeting, Creativity, Formats Performance) and provide high-quality inventory to meet advertiser needs.

Patras, Western Greece, Greece

Patras, Greece

Previous Position Held: Energy Engineering Intern (01/03 - 30/04/2018)◍ Supported all operations of the Utilities Department and serving as the liaison between utilities, brewing and packaging team. ◍ Involved in all operations of the Utilities Department with a focus on daily control systems (DCS) to include Carbon Dioxide, Compressed Air, Cooling Steam, and Water Treatment; prepared daily technical reports and supported equipment maintenance. ◍ Collaborated closely with the Energy & Utilities Head to analyse energy deployment and prepare monthly energy reports to support sustainability. ◍ Received training and complied with Heineken's main methodology Total Productive Management (TPM) to assure optimal maintenance management, manufacturing cost reductions and improvement in production efficiency.

Patras, Greece

Overview: Served AIESEC Greece and AIESEC Local Committee of the University of Patras from executive management roles to include Member of Executive Board, Local Committee Vice President, External Relations and Finance Manager and Functional Coach achieving a great deal of success and responsibility within a short period.♦ Report to: Member Committee Vice President of Business Development◍ Developed a coaching program on business development and sales targeted to the vice presidents of all the Local Committees of the organisation in Greece.◍ Delivered coaching to VPs with the aim to overcome barriers and local market particularities, set and achieved long-term/short-term goals, implemented penetration and fundraising strategies, effectively managed local partnerships and their sales team. Achievement:✓ Increased VP performance reflected on a significant increase of local sales.

Aiesec In University Of Patras

♦ Report to: University of Patras Local Committee President ◍ Studied, assessed, and interpreted complicated financial information to set sales goals, strategies, and develop investment plan for all operations of the local committee, closely collaborated with all departments (HR, Exchange, Business Development, Marketing & Sales). ◍ Developed and implemented business strategies, managed sales and accounts of local partners ensuring prospection and new sales according to planning; provided timely financial data to internal stakeholders to assure accurate quarterly financial audits.◍ Effectively executed partnership management and key account management with a focus on CSR; liaised with CSR managers, Sales Managers and CEOs of major Companies, to include GEFYRA SA, IDATOR SA, DUR and ELDRUG S.A., negotiating terms of agreement and closing deals and follow ups to assure integrity of partnerships. ◍ Managed a team of 20 subordinates to include team leaders and team members, developed effective job coaching, appraised staff performance and goals achievement and assured smooth interdepartmental communication with HR, Marketing, and Incoming Volunteer Exchange. Achievements:✓ Set financial goals in the sales area, managed sales plan execution leading to a 20% growth in total revenues.✓ Managed the Project “2nd Youth Today” assuring a 50% increase in participation, coordinating effectively 120 delegates and 6 external stakeholders. ✓ Increased operational reserves by 2 months.

Aiesec University Of Patras

Master Of Engineering - Meng, Environmental Engineering Technology/Environmental Technology, School Of Engineering (Equivalent To Meng - 5 Year Curriculum)

Dissertation ''Techno-economic Feasibility of Renewable energy based stand-alone energy system for a green plant: Case Study in beer.

Secondary Education Diploma