Norjane Elekwa Email & Phone Number

Lagos State, Nigeria

Abuja, Federal Capital Territory, Nigeria

•Conduct research on target audience’s needs, interests and behaviors to inform content strategies•Analyze data from various sources, such as website analytics, social media insights, and audience surveys, to identify trends for content creation.•Develop strategies to effectively promote content across relevant channels to reach and engage the target audience.•Work closely with internal teams, such as program managers, educators, and volunteers, to gather insights and stories that can be used to create compelling content.•Track the performance of content initiatives using key performance indicators such as engagement metrics, conversion rates and audience growth.

Reviewed and analyzed social media accounts, identifying key issues, and formulated strategies for improvement, including content quality, engagement and audience targeting.Devised a comprehensive Content Plan encompassing diverse content types tailored to attract and retain customers, aligning with the brand’s goals.Designed flyers and developed detailed customer persons to execute targeted and impactful social media advertising campaigns, yielding measurable results.Led brand monitoring analysis to track online presence, sentiment and engagement, optimizing strategies based on insights gained for continuous improvement.