Elen David Email & Phone Number

Australia

Melbourne, Victoria, Australia

Core role as Design Strategist for our diverse range of clients, from N4P through to multi-nationals, facilitating participatory workshops, leading research, business analysis and transparent discussions on people, process, scope and vision. Ensured mutual alignment with desired outcomes and fostered a culture of co-creation.Integrated human-centred design principles in a fiercely developer-led, tech solutions leaning space, sowing the seeds and growing a culture that prioritises user-centric outcomes and maximal adoption. This delivered a competitive edge and a valued point of distinction for the consultancy.Initiated and led the Product Stream initiative, designing from concept to interactive prototype, a modular suite of AI-infused data viz accelerator products with hybrid language models. Marking pioneering moves in immersive BI experiences and employing the gamut of UX Design, Digital Product Strategy and Data Storytelling skills.Managed end-to-end lifecycle, including scope definition, roadmap planning, feature prioritisation, and stakeholder communication, for our client projects and Product Stream initiative.Produced visual and documentary artefacts such as wireframes, customer journeys, statements of work/proposals and project roadmaps, and led executive briefings and delivery presentations to all levels of organisation.Every day I am actively listening, visioning, outcomes driving, data analysing, stakeholder engaging, collaborating, mapping, prototyping, testing, design thinking, failing and continuously learning et al, to craft hunky (🔥😉) solutions for dynamic, multi-dimensional scenarios.---------------------------------------------------Business AnalysisExperience Design XD [UX/CX/SD]Product LeadBusiness Intelligence DesignInformation ArchitectureEnterprise User Experience [EUX]HCD StrategyFacilitation / Co-Design

Provided UX Strategy consultancy for Havona.Global, aimed at creating a new social media platform with integrated peer-to-peer investment mechanisms, focusing on uplifting artisans and ensuring supply chain efficiencies through ethical AI and blockchain technology.Instrumental in the start-up's concept defining and experimentation phases, facilitating product ideation workshops, setting the design course, and ensuring the platform's objectives aligned with user-centric design principles.Collaborated on cross-functional teams during initial build cycles and fundraising rounds, advising on human-centred selling and UX architecture to secure platform growth and user-centric innovation.Advocated for user experience research, highlighting the cross-cultural insights needed to develop highly complex solutions that cater to a global audience.Advised on service design methodologies, integrating comfortable user journeys and interactions across various digital touchpoints.

Comprehensive UX research and development for a SaaS chemicals and fertilisers inventory management module, catering to a primarily non-digital native, spreadsheet-based audience.Utilised an extensive UX Design toolkit yet took a focused responsibility for UX Research within the multi-disciplinary product team, conducting desk research, user interviews, contextual inquiry and moderated usability testing to inform design decisions.Led and facilitated interdisciplinary collaboration, such as participatory design workshops, to improve project coherence and stakeholder alignment, and strengthen the service design.Produced detailed user flows and user stories as tangible artefacts, significantly enhancing client understanding and project deliverability.Utilised tools such as Miro, Figma, and Canva to deliver high-quality presentations and project documentation.

Melbourne, Victoria, Australia

Provided end-to-end Service Design consulting within the hospitality sector. Ran the gamut of functions and activities from concept development through build to operational execution, ensuring a seamless customer experience, and efficient service provision and operations.Applied human-centred design principles to enhance all facets of customer experience, operations, supply chain and of team performance, increasing satisfaction, efficiency and loyalty.Conducted market analysis to identify unique value propositions and competitive edges, integrating these into client branding and service offerings.Consulted with stakeholders and clients at regular intervals, holding-their-hands through complex negotiations and future-proofing discussions.Leveraged expertise in Client Experience management to develop tailored strategies, improving service delivery and operational efficiency.Enhanced customer experiences through thoughtful site-specific service design, systems ergonomics and hands-on practical training.

Greater Melbourne Area

Evaluated and improved the digital onboarding process for a new-to-market family health tracking platform across both the app and website experiences, increasing engagement and conversion rates, and enhancing market perception.Orchestrated in-depth current-state analysis employing a combination of qualitative and quantitative methods to get a 360° view, incorporating an extensive heuristics evaluation, interviews with novel users, PURE method usability scoring and 5 Seconds Tests.Championed stakeholder engagement and UX management, ensuring clear communication and alignment on project goals and user-centric strategies.Conducted a cross-functional value proposition workshop to clarify the product’s unique market position.Utilised the take-aways from the current-state analysis and value prop definition to inform service design through customer journey mapping and information architecture.

Australia

Directed UX design efforts for an AI-powered dental health app to herald user engagement and retention.Facilitated rapid ideation workshops with the cross-functional team, fostering a culture of curiosity and innovative problem-solving.Solely responsible for UX Writing and visual concept design, drawing on my artistic background and customer service experience to balance joy through user communication and interface design with the client’s serious philanthropic ethos.Conducted user interviews and collected survey responses about people’s dental experiences to bring in real-world data for the development of personas, and regularly circled back to these UX artefacts in informing UX strategy and feature enhancements.Collaborated with a multi-disciplinary team in developing a high-fidelity clickable Figma prototype to showcase to the client.My oversight spanned the full project cycle of app feature, from concept development to interactive prototype showcase, aligning the new concept and technical execution with the client’s vision.

Melbourne, Victoria, Australia

Human Centred Design [HCD] immersive that propelled me from bricks-and-mortar ventures into the digital realm where I could apply the parallels of movement choreography, customer service, systems ergonomics and visual design to purposeful, comfortable and pleasurable human-computer interactions.

Windsor, Victoria, Australia

Oversaw daily operations and recruitment of resources to run a vibrant and iconic Melbourne hospitality venue, cementing my management skills and business acumen in a cafe, bar, restaurant, and live entertainment setting.Led a team of over 30 staff, fostering a collaborative environment and providing ongoing training to enhance service quality and efficiency.Coordinated with chefs, suppliers, performance artists, marketing, front-of-house staff, and event organisers to schedule and manage live events, enhancing the venue’s reputation and customer engagement.Implemented inventory management systems and vendor negotiations, reducing costs and improving product quality.Conducted market research to understand customer preferences and industry trends, adapting the business strategy accordingly.Achieved a 300% increase in weekly coffee output through strategic process improvements, system ergonomics, and staff training.Managed a major renovation and expansion project, transforming the 120 seat cafe into a multi-level venue to accommodate over 400 patrons.

Melbourne, Victoria, Australia

Pivoted my rapport building towards Client Relations as I stepped away from direct sales, providing consultative solutions that considered user context factors outside of the narrow window of media capture needs.Championed the successful integration of a subsidiary business, Slice Media, acting as a change management leader, growing my business acumen through proactive leadership and team contribution.Developed and executed sales plans, identifying and pursuing new business opportunities in the media monitoring and analysis sector.Crafted and refined media monitoring algorithms (Boolean logic) to optimise client’s content capture, and conducted media analysis.Conducted regular client reviews and feedback sessions to ensure services aligned with client objectives, leading to high retention rates.

Melbourne, Victoria, Australia

Advanced my sales career in new business initiatives and managing client accounts, targeting the small to medium national market across Australia and New Zealand.Drove new business primarily through cold-calling while consistently exceeding sales targets through strategic human-centred selling approaches and leveraging my knowledge of the buying cycle, most notably achieving 200% of individual sales targets across two consecutive quarters.Expanded the company’s presence and personal sales pipeline with active participation in networking events and representation at conferences.Took ownership of producing the Service Delivery manual, merging my hospitality skills into the corporate sphere to optimise client experience.Continued to refine my mastery of Boolean Logic for constructing precise media monitoring search strings, tailoring content captures to client-specific needs and enhancing overall account management effectiveness.

Sydney, New South Wales, Australia

Initiated my B2B sales career, focusing on global media monitoring solutions, and engaged in intensive solution-selling training to enhance client engagement and sales techniques.Adopted a fresh approach to sales by integrating active listening skills and solution-focused strategies, significantly improving client satisfaction and retention.Conducted in-depth pre-call research to develop a comprehensive understanding of client businesses, leading to more personalised and effective sales pitches.Specialised in selling into specific industry verticals where I naturally resonated, resulting in higher success rates and client engagement.Mastered Boolean Logic for constructing precise media monitoring search strings, tailoring content captures to client-specific needs and enhancing overall account management effectiveness.

Bachelor'S Degree, Dance, Honours With High Distinction

Mastering Systems Thinking In Practice

The objectives: - challenge systematic thinking and systematic approaches to understanding and working with complex situations - explain.

Analyzing/Presenting Data/Information

Fundamental design strategies for all information displays: sentences, tables, diagrams, maps, charts, images, video, data visualizations.

Hcd Transform, User Experience (Ux) Design

Activities and Societies: LUX [Ladies that UX]A comprehensive exploration of User Experience (UX), User Interface (UI) design, &.

Education For Working Professionals, Emotional Intelligence For Leaders Pspgov516A [Develop And Use Emotional Intelligence]

Education For Working Professionals, Develop Leadership Qualities Pspgov511A [Develop Leadership]

Education For Working Professionals, Conflict Management In The Workplace Pspgov508A [Manage Conflict]

Education For Working Professionals, Building Your Self Esteem And Assertiveness Skills

Advanced Major Sales Methodology, Selling Skills And Sales Operations

Advanced Major Sales Methodology Selling Skills and Sales Operations The Advanced Major Sales Methodology, developed by Robert Miller.

Permaculture Design Certificate, Sustainability Studies

Permaculture Educators Guild Syllabus. Whole design course curriculum incl. urban issues and reading the landscapes of cool temperate.

Victorian Certificate Of Education, Dance And Dance Composition, Senior Dance Award Scholarship