Elena Baseotto Email & Phone Number

London, England, United Kingdom

• Define, plan and deliver cross-channel content campaigns in-line with global trading calendar• Lead content strategy, campaign execution and photography shoots for key brand partners• Manage copy/creative briefing, copy editing, CMS updates and localisation across 26 markets• Produce ongoing video content for Instagram and TikTok in collaboration with local content creators• Facilitate status calls and best practice workshops to ensure successful content execution• Migrate all web content reports from Google Analytics UA to GA4• Establish and foster relationships with key creative, media and translation suppliers across EuropeBRAND PARTNERS: GUCCI | Salvatore Ferragamo | Jimmy Choo | Polo Ralph Lauren | Michael Kors | Levi's | Le Creuset | Adidas | And MoreTOOLS: Episerver CMS | Storyteq | Google Analytics | Emplifi | Tableau | MS Office Suite | Toggl

London, England, United Kingdom

Greater New York City Area

• Developed 200+ media proposals spanning $5K-2M and yielding $8.4M• Managed ongoing client feedback and led relationships with key media agencies• Interfaced with account management team to kick-off, monitor and optimise campaigns• Supervised a team of 4 coordinators through training/developmental feedback and QACLIENTS: PepsiCo | P&G | Emirates | Carnival Cruise Line | Apple | NBCUniversal | 20th Century Studios | And MoreTOOLS: MS Office Suite | Keynote | Adobe Creative Suite | Salesforce | Monday.com

Greater New York City Area

Greater New York City Area

• Executed integrated campaigns and established brand guidelines for 5 lead clients• Art directed national TV ads (30s) and digital/social media video content (5-60s) for 3 lead clients• Generated ongoing digital, social media, print and OOH creative in support of campaigns• Conceptualised campaigns and developed custom pitch decks in response to RFPsCLIENTS: Wyndham Hotel Group | Conrad Hotels | Castello Del Poggio Wines | Marcus Samuelsson Group | Match Group | Salvatore Ferragamo | Canary | Titan SpineTOOLS: Adobe Creative Suite

Greater New York City Area

• Conducted a competitor analysis and used insights to design and execute a direct marketing campaign• Assisted with project management and client/supplier relationsTOOLS: MS Office Suite | Adobe InDesign