Elena Baseotto Email & Phone Number

London, England, United Kingdom

• Define, plan and deliver cross-channel content campaigns in-line with global trading calendar
• Lead content strategy, campaign execution and photography shoots for key brand partners
• Manage copy/creative briefing, copy editing, CMS updates and localisation across 26 markets
• Produce ongoing video content for Instagram and TikTok in collaboration with local content creators
• Facilitate status calls and best practice workshops to ensure successful content execution
• Migrate all web content reports from Google Analytics UA to GA4

London, England, United Kingdom

Greater New York City Area

• Developed 200+ media proposals spanning $5K-2M and yielding $8.4M
• Managed ongoing client feedback and led relationships with key media agencies
• Interfaced with account management team to kick-off, monitor and optimise campaigns
• Supervised a team of 4 coordinators through training/developmental feedback and QACLIENTS: PepsiCo | P&G | Emirates | Carnival Cruise Line | Apple | NBCUniversal | 20th Century Studios | And MoreTOOLS: MS Office Suite.

Greater New York City Area

Greater New York City Area

• Executed integrated campaigns and established brand guidelines for 5 lead clients
• Art directed national TV ads (30s) and digital/social media video content (5-60s) for 3 lead clients
• Generated ongoing digital, social media, print and OOH creative in support of campaigns
• Conceptualised campaigns and developed custom pitch decks in response to RFPsCLIENTS: Wyndham Hotel Group | Conrad Hotels | Castello Del Poggio Wines | Marcus Samuelsson Group | Match Group | Salvatore Ferragamo |.

Greater New York City Area

• Conducted a competitor analysis and used insights to design and execute a direct marketing campaign
• Assisted with project management and client/supplier relationsTOOLS: MS Office Suite | Adobe InDesign