Elena Beutler Email & Phone Number

Pleasant Ridge, Michigan, United States

•Ensure team members are scheduled and effectively completing a defined amount of work each week.•Forecast tasks and project due dates and be accountable for maintaining them.•Consolidate communication between departments, and determine appropriate times toschedule interdepartmental meetings.•Maintain employee schedules and communicate due dates/priorities.•Facilitate and follow billing process for client work.•Work with department managers and leadership to drive established processes (and develop new ones as they are identified and needed).•Schedule and facilitate project-related meetings.•Review productivity of team members.•Obtain estimates and define due dates for all projects and work orders.•Work with Account Managers to ensure client requests are understood.•Intake client request emails.•Generate Monthly Reports for monthly clients.

Fenton, Michigan, United States

• Develop an all-encompasing marketing strategy in line with company objectives• Coordinate marketing campaigns with sales activities• Create and publish marketing materials • Oversee brand management and identity among offices• Monitor and report on the effectiveness of marketing campaigns• Manage and engage on all social media accounts and online listings• Coordinate email and in-office marketing efforts, ensuring all three offices are adhering to branding standards• Manage patient lead requests• Admin duties as needed

Detroit, Michigan

• Lead and coordinated campaigns from initial stages through to delivery• Ensured the stages of the project were met according to client and strategy, budget, resource, and deadline deliverables.• Maintained team schedules to properly manage resource allocation• Provided timely communication between relevant departments including digital, social, and creative • Reported on project status, workloads, and accounts & conducted weekly status meetings• Evaluated short-term and long-term agency workload and address all timing/staffing needs to department heads, including needs for freelancers and/or temporary contractors• Analyzed project risks and communicated with leadership• Worked across multiple projects and ensured all parties were informed of progress and problems• Built effective relationships with key departments and clients

Royal Oak, Mi

• Controlled workflow for the agency• Coordinated work for teams within the agency• Allocated project numbers and open projects in project management software• Created and presented quotes for clients • Set deadlines for projects• Tracked progress of projects and ensured jobs were completed on time and on budget• Issued PO's to external suppliers/vendors• Gathered all required assets and directive for all projects• Created agendas and met with clients • Ran in-house status meetings• Proofed artwork to be sent to client

Royal Oak, Mi

• Client facing manager that developed and implemented the social stories and strategies for multiple clients • Managed, engaged, monitored, and grew clients social following on all platforms• Created content for all accounts while following brand guidelines, voice, look, and tone• Worked with the creative team to gather assets for social media• Collected and analyzed social insights and data to develop better strategies for each client• Executed and optimized Facebook, LinkedIn, Instagram, and Twitter ad campaigns• Monitored social media marketing trends research, and identified new avenues to connect with our client's audiences • Developed and maintained social strategy for all clients and the agency• Maintained and improved SEO and SMO for all clients and the agency• Implemented Email and Text Message Marketing• Managed ad spend and complete monthly billing for multiple clients• Updated and monitored online business listings

Brighton, Mi

• Managed Marketing Team• Developed the annual Marketing plan for print, e-blasts, and social media• Trained new franchisees about Marketing standards within LaVida Massage• Met with vendors to discuss new marketing opportunities• Created print and web ads using Adobe InDesign, Illustrator, and Photoshop for franchisees• Wrote and posted blogs to the corporate blog• Wrote PR pieces for opening centers, new management, and as needed• Time managed to meet advertising deadlines• Communicated upcoming advertising efforts to franchisees via monthly webinars• Supported all franchisees with advertising efforts and in-store signage• Managed back end of the corporate website and all microsites using both HTML code and blind HTML• Ensured that all advertisements met LaVida Massage Franchise Development's guidelines and standards • Created and scheduled e-blasts using Constant Contact• Helped to create new branded product labels• Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Brighton, Mi

• Created monthly social media calendars• Managed and executed content to expand social media and website audiences• Inspired and attracted new social media fans• Ensured all digital content followed LaVida Massage’s brand guidelines and standards• Researched topics and developed content that aligned with the interests of services• Updated and monitored all Social Media sites, online listings, and reviews (Facebook, Twitter, Google+, Yelp, YP...)• Controlled and updated back-end of mobile app for franchise support• Created ads as needed• Monitored online listings and social media for Reputation Management and replied to reviews and comments• Kept up to date with the most recent social media platform changes and strategies

Auburn Hills, Mi

• Created marketing plan • Researched new marketing opportunities• Wrote radio advertisements• Brainstormed new marketing ideas• Edited and updated website using Wordpress• Set up and attended meetings for marketing opportunities• Edited and updated social media pages

Detroit, Mi

• Edited and updated websites using Adobe Dreamweaver (HTML and CSS)• Created advertisements using Adobe InDesign, Illustrator and Photoshop• Created sectional webpages• Edited and posted podcasts on to websites• Edited and posted pictures in albums on websites• Organized and archived digital images, videos and audio files • Researched local competition to keep a competitive edge

Bachelor Of Applied Arts, Apparel Merchandising And Design, Advertising

Activities and Societies: Alpha Sigma Alpha and Sorority Scoop BlogI graduated with my Bachelor of Applied Arts with a major in Apparel.

High School Diploma

Activities and Societies: German Club, German Exchange Program, Walled Lake Wild Girls Ice HockeyWhile attending as a high school student.