Elena Beutler Email & Phone Number

Pleasant Ridge, Michigan, United States

• Ensure team members are scheduled and effectively completing a defined amount of work each week.
• Forecast tasks and project due dates and be accountable for maintaining them.
• Consolidate communication between departments, and determine appropriate times toschedule interdepartmental meetings.
• Maintain employee schedules and communicate due dates/priorities.
• Facilitate and follow billing process for client work.
• Work with department managers and leadership to drive established processes (and develop new ones as they are identified and needed).

Fenton, Michigan, United States

• Develop an all-encompasing marketing strategy in line with company objectives
• Coordinate marketing campaigns with sales activities
• Create and publish marketing materials
• Oversee brand management and identity among offices
• Monitor and report on the effectiveness of marketing campaigns
• Manage and engage on all social media accounts and online listings

Detroit, Michigan

• Lead and coordinated campaigns from initial stages through to delivery
• Ensured the stages of the project were met according to client and strategy, budget, resource, and deadline deliverables.
• Maintained team schedules to properly manage resource allocation
• Provided timely communication between relevant departments including digital, social, and creative
• Reported on project status, workloads, and accounts & conducted weekly status meetings
• Evaluated short-term and long-term agency workload and address all timing/staffing needs to department heads, including needs for freelancers and/or temporary contractors

Royal Oak, MI

• Controlled workflow for the agency
• Coordinated work for teams within the agency
• Allocated project numbers and open projects in project management software
• Created and presented quotes for clients
• Set deadlines for projects
• Tracked progress of projects and ensured jobs were completed on time and on budget

Royal Oak, MI

• Client facing manager that developed and implemented the social stories and strategies for multiple clients
• Managed, engaged, monitored, and grew clients social following on all platforms
• Created content for all accounts while following brand guidelines, voice, look, and tone
• Worked with the creative team to gather assets for social media
• Collected and analyzed social insights and data to develop better strategies for each client
• Executed and optimized Facebook, LinkedIn, Instagram, and Twitter ad campaigns

Brighton, MI

• Managed Marketing Team
• Developed the annual Marketing plan for print, e-blasts, and social media
• Trained new franchisees about Marketing standards within LaVida Massage
• Met with vendors to discuss new marketing opportunities
• Created print and web ads using Adobe InDesign, Illustrator, and Photoshop for franchisees
• Wrote and posted blogs to the corporate blog

Brighton, MI

• Created monthly social media calendars
• Managed and executed content to expand social media and website audiences
• Inspired and attracted new social media fans
• Ensured all digital content followed LaVida Massage’s brand guidelines and standards
• Researched topics and developed content that aligned with the interests of services
• Updated and monitored all Social Media sites, online listings, and reviews (Facebook, Twitter, Google+, Yelp, YP...)

Auburn Hills, MI

• Created marketing plan
• Researched new marketing opportunities
• Wrote radio advertisements
• Brainstormed new marketing ideas
• Edited and updated website using Wordpress
• Set up and attended meetings for marketing opportunities

Detroit, MI

• Edited and updated websites using Adobe Dreamweaver (HTML and CSS)
• Created advertisements using Adobe InDesign, Illustrator and Photoshop
• Created sectional webpages
• Edited and posted podcasts on to websites
• Edited and posted pictures in albums on websites
• Organized and archived digital images, videos and audio files

Bachelor Of Applied Arts, Apparel Merchandising And Design, Advertising

Activities and Societies: Alpha Sigma Alpha and Sorority Scoop BlogI graduated with my Bachelor of Applied Arts with a major in Apparel.

High School Diploma

Activities and Societies: German Club, German Exchange Program, Walled Lake Wild Girls Ice HockeyWhile attending as a high school student.