Conducts in-depth media audits and competitive analyses to identify opportunities and optimize media spend. Identified key performance indicators, developed and implemented a new media measurement framework. Increased followership on social media accounts by 20% through data-driven media and content optimization. Design and execute project plans, including scope, timeline, budget, and resource allocation. Assisted with design of a new website emphasizing user centered and responsive design principles to ensure optimal viewing across devices.

Conducted comprehensive social media listening analyses to inform campaign strategies utilizing media analytic tools (e.g., Talkwalker, Sprinklr) Led in-depth media performance analyses and reporting using advanced analytics tools (e.g., SQL, Tableau, Microsoft Office BI) to identify trends and opportunities. Aided in design and execution of tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques while working with partners to ensure media best practices are adhered to. Developed custom reporting dashboards to provide actionable insights for media optimization and decision-making. Managed and mentored diverse teams, ranging from 2 to 5 media analysts, fostering a high-performing and collaborative work environment. Presented media performance and insights to senior management and clients, effectively communicating complex data in a clear and compelling manner. Built strong relationships with internal and external stakeholders to drive successful media campaigns.

Utilized Microsoft Project to track project progress and identify potential issues. Trained larger teams on the tool to ensure organizational communication regarding project status. Developed and implemented project strategies and schedules ensuring timely project completion. Responsible for developing estimates at completion (EACs) providing inputs into annual financial planning and quarterly financial forecast updates. Worked to understand client and company pain points and demonstrated that data in team presentation reports. Managed multiple projects in support of the achievement of annual programs and KPI goals.