Elena Cage Email & Phone Number

New York, NY, US

New York, NY, US

• Develop long-term strategies and refreshed brand identity to align with overarching corporate strategic objectives and drive sustained & impactful growth
• Collaborate with Design, Merchandising, Paid Media, Digital & Social, Creative, and Operations teams to execute seasonal and brand content, from full campaigns to social-first content
• Lead brand and influencer partnership initiatives to drive increased reach and relevance for the brand
• Manage annual brand & content calendar while fostering collaboration among cross-functional teams to guarantee alignment across priorities & initiatives

New York, US

• Develop 360° marketing plans & data-driven strategies for campaigns in partnership with cross-functional teams across regions
• Partner with Design, Merchandising, Regional Marketing, Digital & Social, and Operations teams to execute seasonal campaigns
• Develop long-term growth strategies for the Kids & Baby brands to achieve overall corporate strategic growth goals
• Collaborate with Regional Marketing teams to identify globally relevant initiative and ensure alignment between key partners
• Manage annual global content creation budget

New York, US

• Supported in campaign planning & execution across Women’s Polo and Kids & Baby
• Managed development of global consumer calendar coordinating with key teams, including Regional Marketing, Digital & Social
• Responsible for staying tuned into changing consumer behavior and competitive landscape, providing recommendations to continue driving the business forward

New York, US

• Worked collaboratively with the global marketing, creative, and regional digital teams to create the most competitively advantaged Ralph Lauren social playbook and channel strategies
• Provided expert guidance on platform developments, analyze platform trends and translate them into actionable recommendations for maximum efficiency and effectiveness
• Partnered with analytics team in crafting insight-led recommendations on social initiatives, on-going channel best practices, and overall channel health
• Supported creative teams in ensuring that creative inputs are on-strategy and optimized for platform best practice
• Responsible for the growth and development of 2 direct reports

New York, US

• Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello
• Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing.
• Made content strategy and process recommendations based on performance and market-specific characteristics based on learnings from the current Kate Spade New York international social media presence
• Created an all-encompassing brief (including marketing strategy, creative asset request, asset distribution plan) and pitched influencer partnerships to increase reach and awareness
• Worked with the Head of Digital Marketing and Influencer Partnerships to manage relationships with influencers and to distribute product for upcoming activations

Stamford, Connecticut, US

• Collaborated with the Product Development and Visual Merchandising teams to support Fall 2018 product launch
• Helped re-design the in-office showroom to better reflect the aesthetic and qualities of the Rhone man
• Performed competitive market analysis and made recommendations for new products to develop and include in the Rhone core line
• Gained retail experience working in the Rhone storefront at Chelsea Piers CT

• Worked on innovation projects for Campbell’s Soup Company
• Conducted market and technology research to define the product landscape applicable to Campbell’s products
• Developed brand positioning statements and potential applications for proprietary technologies
• Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters
• Concepts were tested quantitatively, several generated outstanding purchase interest and were built into the innovation pipeline

New York, New York, US

• Analyzed social media effectiveness using Google Analytics and recommended A/B testing to maximize social impact
• Developed innovative marketing strategies on behalf of the company - proposed ideas to high-level executives and received positive feedback
• Spearheaded collaboration between Fab and Grabr (international distribution service) - worked directly with Grabr’s VP of Partnerships and Business Development to expand Fab’s global impact

New York, NY, US

At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to.

Bachelor Of Science - Bs, Business And Enterprise Management

Bachelor Of Science - Bs, Business And Enterprise Management, Marketing

High School