Elena Collin Email & Phone Number

Barcelona, Cataluña, Spanien

Responsible for the strategy creation and marketing execution of multiple brands for the German market: House of Marley (Consumer Electronics), HoMedics (Health & Fitness) & Revamp (Haircare)Drive visitors, brand awareness and sales to House Websites via multiple channels & methods including, Email Marketing, Social Media, PR, Ad Campaigns (Paid Search & Paid Social), Content Creation & Optimisation (SEO, Content Copywriting).o Create meaningful, engaging content, analyse performance & optimise Web shop to drive conversionso Create, deliver and manage social media strategy, aligning to promotional plans, liaising with 3rd party agencieso Coordinate and work in partnership with digital agencies, PR, influencers and internal stakeholders, deliver best in class digital brand awareness and engagement o Plan marketing strategies for product launches in German market

Düsseldorf, Nordrhein-Westfalen, Deutschland / Tonbridge Uk

Part of the EMEA team and directly responsible for the overall FKA Brands presence on Amazon Germany & EMEA: Management, copywriting, translation and optimization of product listings on Vendor & Seller.Constantly review listings & deliver best in-class content for all brands to maximize revenue. Management of Product Launches: o Responsible of upload & launch of NPDso Planning, management & upload of Optimised imagery, A+ Premium content across EMEA stores in conjunction with the Brand Marketing, Digital Marketing, eCom and Creative teamsManagement & Execution of QVC DE Account: o Calculation and negotiation of offers to QVCo Support product sourcing process & work with the internal CM, QA & Supply Chain to ensure all product requirements & compliance are implementedo Performance monitoring: Analyse sales performances and return rates, work on solutions for QVC returns o Training of QVC guests (moderators) and models to ensure best possible on-air presentation

Düsseldorf, Nordrhein-Westfalen, Deutschland

Start-Up Project: Independent Book Creation and Publication as a “Self-Publisher” Research, planning and outlining of my book; outsourcing the book cover design and writing, as well as responsibility for online marketing, Email list & automation, Amazon Ads

Ennepetal, Nordrhein-Westfalen, Deutschland

Leading the project for the commercialisation of the new product finder tool that SPAX has recently integrated on their website and retailer 1aSchrauben. Responsible for the development of its Marketing Strategy for SPAX's partners and retailers.

Bsc Hons International Management, graduated in July 2020 with a 2:1Relevant final year modules:• Technology Entrepreneurship in Practice: o Learnt to analyse and examine the potential of commercialization of innovative technology start-ups i.e. vertical farms and developed our own sustainable innovation technologyo Helped me to think creatively outside the box and given me new ideas on how to implement innovative technologies into businesses, i.e. AI, Machine Learning, etc.• Business Ethics & Sustainability:o Learnt how to analyse how stakeholders of a company might react towards ethical issues using stakeholder & ethical theories; developed appropriate strategies within a changing environment to meet stakeholders interestso Applicable on how to resolve ethical issues with employees or customers, implement sustainable solutions into businesses and anticipate stakeholder reactions• Managing Equality, Diversity and Inclusion – 71%: o Learnt the importance on fair inclusion and equal opportunity of everyone, gender pay gap, race discrimination and how businesses are changing towards more equal integration and its need for new policieso Applicable since there is still so much inequality, discrimination and harassment to overcome in the workplace and that fair and equal management, treatment and pay of employees is vitalOther modules: Management Accounting & Decisions– 79%; Quantitative Analysis for Business – 78%

Barcelona Und Umgebung, Spanien

In charge of Copywriting in German and English, translations for accounts, SEO optimization, competitor analysis, keyword research and Google Ads.

Bsc Hons International ManagementOne year on Erasmus exchange studying Business Management full time and Spanish (on the side).

Double Master'S Degree, Digital Transformation Leadership

Areas of study: Disruptive Technologies (Blockchain, AI, ML, Big Data, IoT, Industry 4.0, Smart Cities), Innovation, Advanced IT.

Double Master'S Degree, Digital Transformation Leadership

Bachelor Of Science - Bs, International Management

Bachelor Of Science - Bs

One year on Erasmus exchange studying Business Management full time and Spanish.

International Baccaleaureate (Ib)

The International Baccalaureate program is designed to help students become more independent and develop intercultural understanding.