Elena Colombo Email & Phone Number

New York City Metropolitan Area

Coordinating sales and marketing activities to drive business growth and market expansion for Ambrosi Food US (Lactalis American Group). Connecting Sales, Marketing, Supply Chain, and Quality teams to ensure seamless coordination and execution of business objectives.• Developing and coordinating marketing materials and Point-of-Sale assets to enhance brand visibility and engagement.• Preparing sales presentations, crafting fact-based storytelling, and managing digital assets to support sales strategies.• Leading broker training initiatives, managing promotions, trade management, and forecasting to align field sales plans with financial goals.• Coordinating trade shows, overseeing booth setup, and managing fulfillment centers and vendor relationships.• Fostering relationships with Italian partners and spearheading business development and innovation processes to drive new opportunities and growth.

Rome, Latium, Italy

Led local brand activation plans and executed commercial strategies for Kenvue healthcare consumer division, focusing on 4 P's analysis to maximize brand visibility and sales cycles alignment. Collaborated cross-functionally to meet customer needs and monitored campaign performance metrics for continuous improvement. Managed budget allocation for efficient ROI, facilitated NPI launches, and served as a liaison for local channel teams, providing tailored support and insights to enhance brand deployment and sales effectiveness.• Developed go-to-market campaigns for international brands (Imodium, Mylicon, Carlo Erba, Daktarin, Nicorette) accounting for 35% of company's business.• Led the Finance Portfolio Optimization Management process of both Pharma and Mass channels, accelerating net sales for brands and suggesting actions to be taken to improve profitability.• Maximized execution for fast-growing brands by reviewing approach to consumers and creating new communication assets, activating +40% of points of sale for the brand Nicorette.• Managed successfully new product launches for the brands by securing optimal WD, gross profit and price positioning.• Engaged sales operations and vendors through field promotional presentations and improved training and educational materials in collaboration with medical affairs and regulatory teams, to deliver consistent brand messages to consumers and physicians compliantly with regulatory policies.

Parma, Emilia-Romagna, Italy

Managed commercial business needs by estimating, suggesting actions, and allocating monetary resources for promotions and initiatives, ensuring alignment with sales priorities. Led short-term business planning forecasting and innovation projects, defining KPIs and commercial plans for successful launches. Monitored category sales through analysis of internal and external KPIs, defining periodical assortment and extra-visibility priorities for the assigned category.• Enhanced ROI by optimizing resources per customer and product across geographical regions using TPM tools, overcoming the target of $2MM cost savings.• Planned in-store assortment, promotional retail and wholesale merchandising, establishing partnerships and events with distributors, achieving over 5,000 retail activations for project.• Led sales forecast processes for core categories, contributing to increase accuracy rates and reduce inventory for the business.• Coordinated critical trade KPIs for new product launches, including WD, trade margin and trade promotions.

Liguria, Italy

Consistently achieved sales targets through the implementation of successful sales and marketing strategies, encompassing promotional planning, assortment optimization, and efficient inventory management. Utilized data analysis to develop and execute territory-specific action plans, adjusted sales approaches based on field insights, and cultivated robust client relationships to uncover potential opportunities. Worked collaboratively with the sales team to uphold company standards, conducted thorough market research, and closely monitored competitors to drive continuous sales expansion.• Successfully managed accounts by putting in place promo plans, assortment revisions and day-to-day in-store initiatives, driving sales growth of company products by 8%.• Met weekly, monthly, and annual sales quotas through the successful execution of sales and marketing strategies and tactics.• Negotiated with buyers to set up commercial conditions, promotions, assortments, displays and in-store promotional activities on full company's portfolio.• Guided purchase orders of the customers portfolio through analysis of stock levels and sell-out forecasting.

Parma, Emilia-Romagna, Italy

Analyzed product performance and supported Category Management Projects for Italy's largest retailer, while implementing tailored shopper activities and assessing their effectiveness, alongside directing successful e-commerce initiatives resulting in significant increases in impressions, CTR, and sales. Utilized BI sales software to manage portfolio categories, enhancing coverage and trial activities for new product launches, and implementing collaborative trade projects to drive Barilla sales growth.• Directed e-commerce initiatives and elevated customer engagement for the retailer, exemplified by a 30% surge in impressions, a 0.5% increase in click-through rate (CTR), and a 40% boost in sales following the implementation of activities for some of the brands.• Implemented tailored shopper initiatives, and put in place innovative collaborative trade projects with planograms, leading to a 14% uptick in Barilla rotations and a 10% rise also for retailer's products.• Analyzed new product distribution coverage, sell-in and price positioning through BI Sales softwares and implemented promotional trial activities on new launches.

Budapest, Hungary

Directed timely and high-quality order fulfillment for Italy's Medical Accessories market using Oracle, ensuring efficiency and accuracy. Collaborated on process enhancement projects, focusing on improving data extraction and database updates for streamlined operations. Engaged daily with Sales, Demand Planning, and key customers to ensure optimal service quality and satisfaction.• Led precise order fulfillment for the Italian market's Medical Accessories segment via Oracle, achieving a remarkable 99.3% Order Accuracy rate.• Engaged in phone and email daily interactions with Sales, Demand Planning, and key customers to deliver the highest standards of service quality, achieving a remarkable 94% Customer Satisfaction Success Score.

Florence, Italy Metropolitan Area

• Supported day-to-day account operations, creating briefs, planning budgets, handling promotions, overseeing creatives, handling invoicing, and providing performance reports.• Collaborated with vendors to enhance product visibility, attract profitable B2B customers, analyzing product placement at fairs and SEO effectiveness, resulting in a 10% increase in qualified traffic.

Master Of Science - Ms, Management (In Eng)

Thesis: "What factors shape competition and what strategies are used in the healthcare sector? Trends affecting the future of the industry.

Business, Management, Marketing, And Related Support Services

Activities and Societies: Exchange program (6 months)

Bachelor'S Degree, Business Administration And Management, 110/110 Cum Laude

Thesis: "Eliminare l'inefficienza X. Come rendere le aziende pubbliche più efficienti." Graduates of the degree program in Economics.

High School Diploma, 100/100