Aflex Distribution (Softline Group) – an authorized representative of leading software development companies in Russia and countries of the CIS (Acronis, Dell software, Kofax, Tripware, etc.).Senior level experience in the following key areas: • Overall marketing strategy development and execution to maintain business growth • Developing and executing world-class marketing programs for generation of high quality leads • Extensive use of all marketing communications including trade marketing, digital marketing, social media, PR• Measuring effectiveness of various marketing approaches in terms of lead generation and conversion, in order to provide continuous improvement in sales efficiency• Conducting market research and analysis in target markets and segments for the region• Maintaining strong relationships with partner channels and vendor marketing teams, vendor management • Building, motivating and managing a strong, capable marketing team (including the company’s call-center)• Development and implementation of cross-sell/up-sell models for the solutions in the company’s portfolio• Annual marketing budget management.Achievements• Launched a number of new products in the market – increased the number of clients from zero up to 150 a year• Generated leads – 0 to 10,000 leads a year in each sector.

Garant – a leading Russian company, which provides consulting, informational and legal support for lawyers, accountants and managers.Marketing manager • Monitoring and analyzing competitors, developing and performing BTL activities, active participation in offline events, copyrighting, media planning, creating POS materials, optimization of the corporate websiteProduct Marketing manager (start-up project – software for medical industry) • Creating and evangelizing product vision, including introduction of solution selling tools and assets• Developing marketing strategy to support new product.Achievements• Increased the number of users from 50 to 3,000• Established a new approach in low-cost marketing – partnership with subject-related magazines with over 50,000 copies. This way I provided for the company more than 20 publications a year free of charge.

Citi – one of the largest internationional banksManaging distributed card and credit sale teams, developing a motivation system for work groups, developing product promotion programs, holding product and service sale training sessions, and conducting internal audit (sales analysis, client segmentation, introduction of internal reporting).AchievementsIncreased the number of managers in sales department from 20 to 200 people

TNS Gallup Media – the world’s largest custom market research company Media, finance and technology areas• Researching and analyzing target markets, market segments, and customer preferences (including planning, coordination, piloting, conducting marketing research and preparation of analytical reports and recommendations). Presentation of research findings to the clients.• Analyzing client satisfaction and anticipation of clients’ needs, requirements and buying influences.