𝐌𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞I’ve built concepts, products, and teams, with a passion for structure and creative freedom. My passions are accessibility, conscious product design, design systems, automation, blue-ocean branding, and brand experience strategy.𝐌𝐲 𝐬𝐭𝐨𝐫𝐲My experience with design starts 1 year before I was born when my mom created her advertising agency. I was raised as an office baby. Before I knew how to talk and walk, I knew how to cut up business cards and glue up volumetric letters. I grew up with the internet and was heavily inspired by manga, games, comics, and sci-fi novels and movies.I studied Fine Arts in Sofia. I've worked predominantly in the Fintech and Web3 fields. I started Absrd in 2021 with the main goal of being the go-to end-to-end provider of result-driven brand experiences for startups and established global brands.Creating through motion, colors, space, and sound. A dog mom, ENFJ.