Elena Vasileva Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

Россия

Assisted the Marketing Director and Head of Branding in providing high-quality content that supported the brand's image and increased awareness.- Analyzed trends and customer behavior using data analysis tools, conducted quantitative and qualitative customer research, surveys, and A/B testing to develop brand communications.- Provided data-driven communication strategies for various channels to enhance the brand's image and awareness.- Engaged with cross-functional teams to develop data-driven marketing activities, including communication strategies for new product launches. - Improved the content development process by creating editorial guidelines that included tone of voice, new trends, and writing style. Built a content team to support the content development process.- Engaged target audience on social media channels: increased the number of followers on social media channels by 50% per year. - Enhanced the number of positive mentions of the brand in the mass media by 30% per 6 months.- Strengthened brand reputation in the digital environment: developed and implemented a process to prioritize customer comments, engage with them, and provide feedback for online reviews.

Россия

- Determined market capability, developed marketing programs focused on increasing market share for key products.- Developed product values and positioning to engage a new audience and differentiate from competitors.- Created and implemented communication strategies and advertising campaigns to generate leads, and enhance product awareness.- Organized the company's participation in IT conferences and events for clients.

Россия

- Developed content for internal&external communications: website, marketing materials, mass media.- Created editorial guidelines and tone of voice (TOV) by collaborating with cross-functional teams.- Developed a new approach to assess the effectiveness of website content using web analysis tools.

Россия

- Conducted qualitative and quantitative marketing research.- Conducted competitor and client research.- Developed products values and positioning.

Russia

Internship in Baltika Breweries (Carlsberg Group).- Supported Brand Image Department to communicate with mass media, wrote texts and created ideas for special events.- Translated a wide range of texts between Russian and English, including marketing collaterals, presentations, press releases, website content, and more.