Elena Aredondo Greer Email & Phone Number

Fort Worth, Tx, Us

Fort Worth, Tx, Us

▪ Primary responsibilities as Communications Manager include overseeing public-facing communications, including website management, newsletters, social media management, and public and media relations.− Leadership scope encompasses delivering daily leadership and strategic guidance to full-time associates and interns.▪ Drive the development and execution of a comprehensive communications strategy that aligns with organizational goals by identifying and engaging target audiences with tailored content, establishing clear internal and external communication protocols, and expanding the reach of strategic initiatives through established partnerships and audience cultivation.▪ Standardized and optimized press release procedures across the organization, resulting in a 234% increase in earned media from FY2021 to FY2024, with the number of published news articles growing from 30 to 103. − This surge in media coverage contributed to significant increases in traffic and brand visibility, with a positive impact on revenue and donations.▪ Revamped standardized procedures for community listening sessions, ensuring the collection of actionable quantitative and qualitative data to enhance decision-making and align program changes with community needs. ▪ Served as the lead and/or supported various committees and programs including the Entrepreneurial Operating System leadership team, the Crisis Response team, and served as the primary lead for the Art Aid Program.▪ Transformed a sub-20% average open rate in 2019 into a 43% rate by 2023, now reaching 49%—10% above the industry average—through strategic consolidation of newsletters and audience-driven content optimization. ▪ Directed the Heart of Gold annual fundraising luncheon, driving all aspects from budget planning and vendor management to day-of execution. Oversaw the event's branding and development of design materials.− Earned producer credit for a mini-documentary created for the event.

▪ Successfully functioned in the first centralized communications role for the organization in 2019, streamlining and consolidating dispersed responsibilities from multiple staff members into a cohesive, strategic communications function.▪ Established a uniform brand identity and organizational voice, successfully leading a comprehensive rebrand that drove a 300% increase in Instagram's organic engagement, growing followers from 1,200 to 9,200 from 2020 to 2024 with a marketing budget under $20k annually, primarily through organic strategies.▪ Spearheaded the creation of robust and effective public relations strategies during the pandemic, integrating crisis management and swiftly pivoting to virtual programming to ensure ongoing effectiveness.

▪ Delivered comprehensive branding, marketing, and communication services to a diverse client base of approximately 20 organizations, resulting in enhanced brand visibility and engagement across various platforms.− Notable clients included Genesis Methodist Church, Hill Gilstrap attorney firm, independent authors, artists, and several nonprofits and start-ups.▪ Produced sustainable deliverables for multiple clients, with many still actively utilized today, underscoring the lasting value and effectiveness of the design and communication solutions. Examples include,− Crafting a compelling grant proposal that successfully secured funding for a nonprofit organization, driving mission-critical initiatives forward.− Developing a persuasive presentation for a public art project, directly contributing to the artist's selection and project success.− Designing and developing the branding for Genesis Methodist Church, creating a visual identity that has remained in active use for over 15 years.− Creating a distinctive book cover design for an independent author, contributing to the successful publication and market presence of the book.