Elena Kovalenko

Elena Kovalenko Email and Phone Number

Head of CRM @ Raiffeisen Bank Russia
moscow, moscow city, russia
Elena Kovalenko's Location
Moscow, Moscow City, Russia, Russian Federation
Elena Kovalenko's Contact Details

Elena Kovalenko personal email

About Elena Kovalenko

Make a choice and do what you love.My desire is to unite star specialists and make a large-scale breakthrough for business based on data and modern technologies.Last 15 years I have been creating transformations-> in telco, banking, insurance industries-> for IT, marketing & CRM, sales, operations-> based on data big and small, AI, agile and tech.I am happy to create in this high dynamic era when self and business development go hand in hand and lead to expansion of consciousness.

Elena Kovalenko's Current Company Details
Raiffeisen Bank Russia

Raiffeisen Bank Russia

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Head of CRM
moscow, moscow city, russia
Website:
raiffeisen.ru
Employees:
1612
Elena Kovalenko Work Experience Details
  • Raiffeisen Bank Russia
    Head Of Crm Sme
    Raiffeisen Bank Russia Feb 2021 - Present
    Moscow, Moscow City, Russia
    Customer base happiness growth and monetization via btl targeted campaigns.
  • Mts Group
    Product Owner At Big Data
    Mts Group Mar 2017 - Jan 2021
    Moscow, Russian Federation
    1. Risk scoring on telco data- real time service for external finance partners- data science models on telco data.2. Leads generation for fintech businesses- data science prediction models- searching triggers in telco data- real-time and T+1.3. Customer service: predict customers calls and topics of calls to adapt IVR automatically.- data science models on telco data- 30% coverage of call topics.
  • Mts Group
    Head Of Crm Projects
    Mts Group Oct 2015 - Feb 2017
    1. Next Best Offer. Tool implementation + NBO logic for 50+ telco products. 100mln+ customer base2. Real-time marketing. - tool tender procedure with 10+ international competitors => perfect vision on real-time solutions market- tool implementation3. Micro loans product launch. - micro loans on telco account as a payment method for external services (games, charity, gambling, pay services etc.)- micro loans for mobile services- risk estimation based on telco data.
  • Bin Insurance
    Project Manager
    Bin Insurance Nov 2012 - Oct 2015
    Moscow, Russian Federation
    Project Manager at the Project Management Department• Solely responsible for project deliverables• Planning, organization and coordination of project activities• Responsible for project documentation and approvals• Project team management• Communication with stakeholders and suppliers• Project scope, objectives, deliverables and budget management and control• Project status reporting.E-Archive and Document Recognition System development and implementation. Project ManagerThe project is a stream of global centralization strategy. It took our team 6 months to design, develop and implement e-archive based on SharePoint. The document recognition system is a unique specific solution which is able to verify nearly 20 types of documents like passport, driving license etc. E-archive is also integrated with key operational system. Number of users is about 200 geographically distributed. We have provided scanning specialists with the new equipment and all users with trainings and manuals and have organized user support team. Website redesign. Project ManagerAs BIN Insurance became a part of BINBANK, the project objective was to make new website in line with the bank website and web trends. I worked closely with marketing function, choosing the supplier, finalizing requirements, preparing new content, testing and approving the prototype and then the solution.B2B Application development and implementation. Project ManagerB2B being developed by a supplier is a solution for external sales staff (incl. agents, brokers, auto dealers, banks, travel companies etc.) to fill with data and check insurance policies automatically. The project is challenging from coordination point as it has a lot of stakeholders including operations, sales, marketing, underwriting, executive management, partners. B2B has been integrated with the key operational system and several partners’ applications. Number of B2B users is nearly 2 000.
  • Zurich Insurance
    Project Manager
    Zurich Insurance Sep 2010 - Nov 2012
    Moscow, Russian Federation
    Project Manager at the Project Management Department• Solely responsible for project deliverables• Planning, organization and coordination of project activities• Responsible for project documentation• Project team management• Communication with stakeholders and suppliers• Project scope, deliverables and budget management and control• Status reporting.B2B Application ImplementationMy focus was on roll-out and delivering KPIs measured in B2B level of usage. I also worked on B2B development and integrations. Finally there were 30 products developed in B2B being implemented across all sales channel and B2B counted 15 000 users all over the country. I had had reached target KPIs in the end.Operational Centralization projectCentralization being a global activity was dedicated to centralize day-to-day operations in a hub.I was responsible for planning and coordinating migration activities from branches to the hub and then was focused on HR function centralization. The most challenging activity was formation of quality control and processes optimization department in the hub. Data Centre Relocation projectThis complicated international project had an objective of data centre migration from Moscow to Zurich. Being a junior project manager I was given by great confidence from executive management and became responsible for users’ readiness to after relocation processes. My first activity was desktop software upgrade and equipment roll-out for 2 000 users in 50 branches all across the country. The other activity was users’ rights migration and before switching to new data centre I provided users with trainings and other communications.Zurich Project Management Framework Implementation project. Project Manager ZPMF is based on PMBoK, so that project made me well aware of PMI standards. I adjusted ZPMF in compliance with local project management specific, documented it into general framework and nearly 10 project templates and provided trainings.
  • Intouch Insurance
    Actuary And Business Analyst
    Intouch Insurance Feb 2008 - Sep 2010
    Moscow, Russian Federation
    • Reporting and reserving (IFRS, statutory reserves, company standards)• Portfolio analysis incl. dynamics and portfolio structure• Multifactor pricing and elasticity analysis• Business indicators monitoring and multifactor analysis (hit rate, renewal rate, loss ratio, frequency, severity)• Coordination and actuarial analysis in ‘Web sales’ project and ‘Claims processes transformation’ project• Competitive price analysis• Participation in development and roll-out of OLAP cubes• Business planning process participation.

Elena Kovalenko Skills

Insurance General Insurance Project Management Business Analysis Risk Management It Strategy Business Process Project Planning Financial Analysis

Elena Kovalenko Education Details

Frequently Asked Questions about Elena Kovalenko

What company does Elena Kovalenko work for?

Elena Kovalenko works for Raiffeisen Bank Russia

What is Elena Kovalenko's role at the current company?

Elena Kovalenko's current role is Head of CRM.

What is Elena Kovalenko's email address?

Elena Kovalenko's email address is le****@****ail.com

What schools did Elena Kovalenko attend?

Elena Kovalenko attended Lomonosov Moscow State University (Msu), Lomonosov Moscow State University (Msu), Lomonosov Moscow State University (Msu).

What skills is Elena Kovalenko known for?

Elena Kovalenko has skills like Insurance, General Insurance, Project Management, Business Analysis, Risk Management, It Strategy, Business Process, Project Planning, Financial Analysis.

Who are Elena Kovalenko's colleagues?

Elena Kovalenko's colleagues are Ruben Egikian, Roman Prokhorov, Максим К, Sergey Aglov, Olga Parshina, Lyudmila Burushkina, Aleksandra Milchakova.

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