Elena Kugina Email & Phone Number

St Petersburg, St Petersburg City, Russia

Saint Petersburg, Russian Federation

Saint Petersburg, Russian Federation

• Corporate rebranding of the retailer, including brand audit, repositioning and brand identity design• Managing the process of new company website creation in collaboration with web agency• Development of “Банька” subbrand, which ensured a 16% increase in sales of goods for bathhouses and saunas• Establishment of a new convenience store brand• Initiation and implementation of a new sales strategy in B2B segment based on the system of personal managers, which enabled sales… Show more • Corporate rebranding of the retailer, including brand audit, repositioning and brand identity design• Managing the process of new company website creation in collaboration with web agency• Development of “Банька” subbrand, which ensured a 16% increase in sales of goods for bathhouses and saunas• Establishment of a new convenience store brand• Initiation and implementation of a new sales strategy in B2B segment based on the system of personal managers, which enabled sales growth by 5%• Control of the online promotion system, including SEO, professional forums, and reviews• Preparation of advertising and souvenir products, participation in exhibitionsReferences are available upon the request. Show less

Russian Federation

Designed new market entry strategy for leading innovative biotechnology company. The task of the project was to provide BIOCAD with the comprehensive research of potential markets of the world which could be entered in accordance with their attractiveness and potential, as well as with strengths and weaknesses of the company.References are available upon the request.

Finland

Introduced an entry strategy for Dell EMC External Research and Academic Partnerships division to Northern Europe and Baltic States markets. As the part of penetration plan Dell EMC Forum concept was developed.The results of the project were considered valuable for international development of Dell EMC Academic Alliances division by the representatives in USA, Egypt and Brazil subsidiaries. References are available upon the request.

Thailand

Strategic project for the Thailand company seeking to enter Swiss market within the European expansion initiative. The results involved a comprehensive market analysis and a strategic penetration plan, including distribution partnership, positioning, branding and certification issues. Acted as a project leader of a large multinational team of 18 people.References are available upon the request.

Switzerland

Development of innovative educational platform start-up for German-speaking regions (Switzerland, Austria, Germany). Project included design of business model and monetization scheme using benchmark of Harvard Business School and other providers of content, training and coaching services, as well as collaboration with management prospects, HR and management development professionals.References are available upon the request.

Saint Petersburg, Russian Federation

Performed branding projects for Danone, Kellogg's, Pharmstandard, Magnit, Russian Tea Company, Polet, Igristye Vina, Aroma Royal Systems.Projects included conduction of brand audit and market research, as well as development of brand strategy and identity as the supervisor of design department.References are available upon the request.

Master'S Degree, Business Administration And Management, General

Master'S Degree, International Business

Joint Program International Summer University, Managing In Emerging Markets

Bachelor Of Arts (B.A.), Management, Marketing/Marketing Management, General, Diploma With Distinction

Communication, General, Diploma With Distinctions

Complementary program of professional education in Communication Arts (Interpersonal and Intercultural communication, Conflict Management.