Elena Lécué

Elena Lécué Email and Phone Number

CMO CRO GM || Growth Strategy & Execution || Consumer || Tech || DTC || E-Commerce || Omnichannel @ Scentbird
Elena Lécué's Location
Asheville, North Carolina, United States, United States
Elena Lécué's Contact Details

Elena Lécué personal email

n/a
About Elena Lécué

Elena Lécué is a growth-focused CMO/CRO/GM with 17+ years' experience in building digital-focused business models for public, PE-owned and VC-funded consumer goods companies in 3 countries.Elena is now CMO at Scentbird, a leading DTC scent discovery ecosystem, and Drift, the #1 disruptor in Car & Home Scent industry. Prior to that, Elena led revenue growth and brand building as CMO at Dropps (DTC home care), a large-scale marketing, sales & e-commerce transformation for Gaia Herbs (#1 herbal supplement brand in North America), as well as a variety of marketing and sales leadership roles at Danone, spanning $500M+ national brands, $100M acquired company and multiple sales channels.Elena is passionate about scaling lifestyle & wellness-focused businesses, tech innovation, and building teams with a strong culture and a sense of purpose.

Elena Lécué's Current Company Details
Scentbird

Scentbird

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CMO CRO GM || Growth Strategy & Execution || Consumer || Tech || DTC || E-Commerce || Omnichannel
Elena Lécué Work Experience Details
  • Scentbird
    Cmo
    Scentbird 2023 - Present
    New York, Ny, Us
    Leading revenue generation, CRM, marketing, creative, and CX for Scentbird, world's #1 scent discovery destination, as well as Drift, the viral car freshener and home scent brand, and in-house fragrance brands Confessions of a Rebel, Sanctuary, and Deck of Scarlet.
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  • Dropps®
    Cmo
    Dropps® 2020 - 2022
    Philadelphia, Pa, Us
    Revenue growth and brand building for the leading DTC company offering powerful low-waste cleaning products in partnership with The Craftory VC. Overseeing brand, growth/revenue & tech verticals.
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  • Gaia Herbs
    Evp Sales & Marketing
    Gaia Herbs 2017 - 2019
    Brevard, North Carolina, Us
    Led transformation across the areas of Sales & Business Development, Sales Operations, Innovation, E-Commerce, Brand, Communications, Digital for the #1 herbal supplement brand in North America
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  • Danone North America
    Director, Sales Strategy And Planning
    Danone North America Jan 2015 - Jul 2017
    Paris, Fr
    View
  • Danone North America
    Marketing Director
    Danone North America Feb 2014 - Jan 2015
    Paris, Fr
    View
  • Danone North America
    Senior Brand Manager
    Danone North America Jan 2013 - Jan 2014
    Paris, Fr
    View
  • Danone North America
    Digital Marketing And Media Manager
    Danone North America Sep 2011 - Dec 2012
    Paris, Fr
    View
  • Danone North America
    Brand Manager
    Danone North America Jan 2010 - Sep 2011
    Paris, Fr
    View
  • Danone North America
    Associate Brand Manager
    Danone North America Jan 2009 - Feb 2010
    Paris, Fr
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  • Danone
    Assistant Brand Manager
    Danone Aug 2007 - Aug 2008
    Paris, Fr
    View
  • L'Oréal
    Product Manager
    L'Oréal Sep 2006 - Jul 2007
    Paris, Fr
    View
  • Danone
    Assistant To The Global Cmo
    Danone Jul 2005 - Feb 2006
    Paris, Fr
    Assistant to the Global CMO, Danone Waters Division
    View

Elena Lécué Education Details

  • Hec Paris
    Hec Paris
    Master'S In Management (Mba)
  • Moscow State University Of Foreign Relations
    Moscow State University Of Foreign Relations
    International Commerce

Frequently Asked Questions about Elena Lécué

What company does Elena Lécué work for?

Elena Lécué works for Scentbird

What is Elena Lécué's role at the current company?

Elena Lécué's current role is CMO CRO GM || Growth Strategy & Execution || Consumer || Tech || DTC || E-Commerce || Omnichannel.

What is Elena Lécué's email address?

Elena Lécué's email address is el****@****pps.com

What schools did Elena Lécué attend?

Elena Lécué attended Hec Paris, Moscow State University Of Foreign Relations.

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