Elena Liu

Elena Liu Email and Phone Number

Aspiring Digital Marketer with strong skills and experience in Marketing Analytics Strategies @ FunsData
Elena Liu's Location
Uniondale, New York, United States, United States
About Elena Liu

I am a creative and entrepreneurial aspiring Digital Marketer. I am currently pursuing my MBA in Marketing & Business Analytics and have a Bachelor in Statistics. I have strong analytical and technical skills while enjoying the creative side of Marketing as well. I am a self-starter and like learning new technology. I acquired a certification in Google Analytics, Google AdWords, BrightEdge Certificate and taught myself Photoshop and HTML.I am great at multi-tasking and love being active as I am currently the president at Zarb Women in Business, serve as the Marketing Manager for Zarb Leadership & Consulting Association and Designer for the 2017 TED x Hofstra University, while still being able to maintain a high GPA. Skills: Google Analytics/Adobe Analytics, Excel (Pivot Table/Charts, VLOOKUP), BrightEdge, Sprinklr, Hotjar, HTML, Tableau, RProjects: - Amazon AWS online Server: Create an online serve (Amazon AWS) and run RStudio, SQL in the AWS online server- 2018 Estée Lauder Hackathon: Created daily used personalized mobile and web application for EL customersDigital Marketing Strategy Social Media Marketing/Strategy Email Marketing/ Strategy

Elena Liu's Current Company Details
FunsData

Funsdata

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Aspiring Digital Marketer with strong skills and experience in Marketing Analytics Strategies
Elena Liu Work Experience Details
  • Funsdata
    Funsdata
  • Wondershare Technology
    Marketing Data Analyst
    Wondershare Technology Jun 2020 - Jul 2021
    Burnaby, British Columbia, Ca
  • Signify
    Digital Marketing Intern
    Signify Jun 2019 - Aug 2019
    Eindhoven, North Brabant, Nl
    • Web Optimization: Maintain site content and navigation by using BrightEdge, deploy content and manage site updates• YouTube Optimization: Optimize all videos in the Signify Consumer Lighting Playlist with SEO descriptions, links, and cards and align optimizations with goals to increase traffic to relevant pages on the consumer website by 10%• SEO Optimization: Increase website traffic by utilizing BrightEdge to analyze keywords, errors, meta data, and give recommendations. Create dashboards to share SEO performance and page ranking. Increase site traffic by 10%• UX optimization: Use HotJar and Adobe Analytics, design solutions to resolve the pain points to improve web performance and set up A/B tests for further validation of the solution• Social Digital Plan: Review our social channels and make recommendation to improve their content and performance, identify and map priority URLs to drive traffic to via social and track performance with analytics on Adobe and Sprinklr
  • Publishers Clearing House
    Ecommerce Marketing Intern
    Publishers Clearing House Feb 2019 - Jun 2019
    Jericho, Ny, Us
    • Analyze data from Google Analytics and provide strategic insights and tactical optimization plans to improve eCommerce campaign KPIs (CPC, Test Impression, CTR, Conversions, etc.) performance• Manage reporting and set-up for Evergage campaigns and compile results for Ecommerce performance• Create A/B Testing Reports by using Google Analytics and Evergage, restructure campaigns, and expand targeting segments to increase conversions
  • Hofstra University
    Social Media Assistant, Hofstra University Dean’S Office
    Hofstra University Feb 2019 - May 2019
    Hempstead, Ny, Us
    • Conduct research on social media news and trends and create content and campaigns in multimedia accounts• Monitor social media platform related to the campus community and events using platforms such as TweetDeck, Instagram and Facebook• Operate the day-to-day Hofstra social media content including; creating content, posting content, actively monitoring, responding to, and distributing follower feedback.
  • Hofstra University
    Marketing Graduate Assistant, Graduate Business Career Services
    Hofstra University Jan 2018 - Jan 2019
    Hempstead, Ny, Us
    • Email Marketing: Generated weekly email campaigns, including designing email templates, scheduling, tracking, and reporting. The open rate was increased by around 18%, compared with last semester.• Social Media Marketing: Established strong social media presence on Instagram and WeChat; the number of WeChat followers was increased by 24% in 1 month• Planning Strategy: Plan and manage events, career workshops and scheduling of career coaching appointments• Create flyers by using Photoshop and take pictures for events.
  • Leviton
    Marketing & Elearning Intern
    Leviton May 2018 - Feb 2019
    Melville, New York, Us
    • Create and produce of marketing materials utilizing Adobe Suite, PowerPoint, and HTML software and Curate, maintain and vital graphic elements to envision appealing and inspiration courseware• Generated and distributed launch reports monthly from different business units in the Leviton ezLearn system and Salesforce by using the advanced Excel PivotTable• Recommend, launch and manage Google Analytics account and extracted insights from Leviton ezLearn website, creating monthly metrics reports to advise Distribution Marketing team for acquisition strategies.• Design the 2018 Leviton Brand Rally snapchat filter by using Adobe Photoshop and create the instructions for Leviton employees in different countries. Attracted more than 500 employees using during the Rally Day.• Assist with production of monthly live training webinar to sales• Assist in learning management and instructional design/development
  • Xi’An Yinqiao Biological Science And Technology Co.
    Marketing Intern
    Xi’An Yinqiao Biological Science And Technology Co. Jan 2015 - Mar 2015
    • Assisted in developing marketing strategies and analyzing weekly and monthly sales for products• Helped team members with various tasks including budget management, billing process and reporting• Summarized the allocation of storage goods, and procedures of dealer warehouse distribution• Communicated with the financial department of the company and submitted tax returns to markets on time• Assisted in the creation and execution of campaign strategy and increased the profits of products greatly
  • Model United Nations In Nanjing Agricultural University
    Co-Founder& President
    Model United Nations In Nanjing Agricultural University Nov 2012 - Jun 2014
    • Created a start-up and wrote a comprehensive plan, prepared materials and cooperated with the MUNs in other universities.• Hosted the First Model United Nations Meeting in Nanjing and cultivated a long term relationship with 5 universities• Recruited and screened 6 officers from 70 candidates after organizing job interviews. • Effectively used Weibo insight and for user growth, generating more than 100 organic likes in a week, growing membership from 2 to 80.
  • Gamatronic
    Digital Marketing Intern
    Gamatronic Mar 2014 - May 2014
    • Attended product courses held by company and designed a comprehensive questionnaire with a team of four.• Adopted the combination of 1000 questionnaires and interviews to acquire accurate data when doing surveys in the UPS power supply department in universities.• Selected samples in 17 universities in two province to guarantee the validity of data• Collected survey data and used SPSS to analyze the market occupancy and concluded the anticipation and requirements of UPS from customers

Elena Liu Skills

Marketing Strategy Social Media Marketing Digital Marketing Microsoft Office Public Relations Adobe Photoshop Spss

Elena Liu Education Details

  • Hofstra University
    Hofstra University
    Business Analytics & Marketing
  • Nanjing Agricultural University
    Nanjing Agricultural University
    Biostatistics

Frequently Asked Questions about Elena Liu

What company does Elena Liu work for?

Elena Liu works for Funsdata

What is Elena Liu's role at the current company?

Elena Liu's current role is Aspiring Digital Marketer with strong skills and experience in Marketing Analytics Strategies.

What schools did Elena Liu attend?

Elena Liu attended Hofstra University, Nanjing Agricultural University.

What skills is Elena Liu known for?

Elena Liu has skills like Marketing Strategy, Social Media Marketing, Digital Marketing, Microsoft Office, Public Relations, Adobe Photoshop, Spss.

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