Elena Makarova Email and Phone Number

The biggest russian Marketplace. Product: Onboarding of sellers on the Seller Wildberries platform. Seller Wildberries is a personal account for legal entities (sellers) trading on Wildberries.

Russian Marketplace. In addition to selling general demand goods, the company is expanding services for booking air and railway tickets, hotels, and a fintech direction. As of 2021, it is the second-largest online store in Russia by turnover.Product: Registration and onboarding of sellers on the Seller Ozon platform. Seller Ozon is a personal account for legal entities (sellers) trading on Ozon. MAU 230 thousand active sellers on the platform.Goals:- Increase conversion rate from seller registration to product creation and publication of the product to the buyer.- Reduce costs (Cost Save) for product support (handling inquiries, moderation, etc.).Results and achievements:- Increased conversion rate to product creation by 4% through the implementation of new onboarding steps based on user research.- Increased conversion rate to publication of the product to the buyer by 3.5% through the implementation of new onboarding steps based on user research.- Reduced support inquiries (Contact Rate) by 30% in one of the categories, through better management of user expectations.- Reduced costs (Cost Save) for store name verification by 90% by transitioning from manual moderation to name verification using an ML model.- Mentored a product intern for 6 months, resulting in growth to a junior specialist.Team: development, designers, analysts, editors, project managers, researchers, legal, security, anti-fraud, marketing.

Product:Ozon Seller University - an educational platform for Ozon sellers, offering short courses to guide sellers on quickly onboarding onto the platform and learning to use its tools. Monthly Active Users (MAU) reach 15 thousand.Goals:- Increase the reach of novice sellers starting to learn in the university.- Increase the conversion rate to the beginning of learning on the platform.Results and achievements:- Increased the conversion to the beginning of learning by 20% without additional development, through a redesign of the platform's main screen based on user research.- Increased the reach of novice sellers starting to learn in the university by 15%, resulting in an 11-fold increase in MAU over the year through the creation of new user acquisition channels and increasing platform awareness through marketing.Team: development, designers, analysts, editors, project managers, researchers, marketing, methodologists.

Web Development and Digital Solutions Agency for Real Estate Developers. Tasks: managing projects from drafting technical specifications to production launch, backlog planning, development team management, and client interaction.Results and achievements:- Launched 3 projects from scratch for the developers Samolet and Hatton.- Simultaneously managed 5 projects and multiple development teams, with up to 20 people under direct supervision.- Developed the real estate agency service "Samolet.Agent." This service contributed to a 20% increase in sales for the company "Samolet" through an additional channel of attracting buyers through agencies. The percentage of agency sales increased by 8% in 2021.- Developed the online service "Samolet.Manager Panel," which allowed increasing customer satisfaction (CSI) to 98% and is utilized by 100% of managers. (Open data)Team: development, designers, product managers.

Developed games for mobile platforms using the Unity3D game engine and implemented metro line inspection systems for the subway.Team: development, designers, project managers.