Marketing support, strategies, funnels, creation of advertising, design, Facebook Ads settings, analytics, page audit, consultation on business promotion, content plan, sales profile packaging

Category manager(Pipe tobacco and accessories, RYO tobacco and accessories, machine made cigars, cigar accessories, snuff tobacco)- responsible for purchasing, planning and developing specific product ranges to meet the needs of our target customers. This includes managing the product throughout the product lifecycle, gathering and prioritising product and customer requirements, defining the product vision and working closely with the suppliers to deliver winning products.- Deliver the relevant budgeted sales and margin contribution for the product ranges- Present business cases for product range developments-Develop the core positioning and messaging for the product- Source new products- Negotiate terms and cost pricing with suppliers- Project manage the introduction of new product ranges- Merchandise products through the catalogue and web site to achieve maximum product performance- An expert with respect to the competition- An expert with respect to the supplier base- Conduct product range reviews to increase profitability and efficiency of the product range- Introduce new product ranges within the given timescales- Define the product strategy and roadmap- Monitored market to capitalize on latest trends.- Identified and reported key performance indicators to define successful category management.- Incorporated suggested changes to layouts and promotions to drive sales.- Fostered positive work atmosphere by acting and communicating collaboratively with customers.- Researched, prepared for and led supplier negotiation process for managed category.- Developed and executed spend category to support business objectives.

- Initiate and lead promotion activities, targeting certain KPIs;- Create promo mechanics and timing, combine components to launch promos;- Generate promo activities to meet specific business needs: acquisition, retention, situational marketing, etc.;- Ensure proper timing and distribution channels for promo campaign launch;- Coordinate the development and delivery of promo materials;- Define communication channels for wide promo distribution and create promo campaigns to fit specific communication channels;- Leading of marketing agreements