Strategic thinker with a creative mindset and the ability to translate complex business objectives into brand strategies.A successful track record in overseeing growth marketing strategies for B2B SaaS solutions within the insurance and insurtech space in the UK and Germany. Skilled in launching brand awareness and lead generation initiatives that resonate with different audiences while maintaining brand consistency. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.Hands-on mentality and willingness to take initiative, roll up my sleeves, and get things done.Committed to creating a positive change in society by inspiring action towards a more sustainable living.Let's talk about🌟Multi-channel Marketing Strategies 🌟Brand Identity🌟(Virtual) Events🌟Digital Marketing and Social Media Management🌟Employer Branding and CSR Initiatives🌟Sustainability🌟Specialty Coffee
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Brand Marketing ManagerBlockbuzzSofia, Bg -
Marketing Manager Alliance MicrosoftDigitall Apr 2024 - PresentCampaign Ideation and Planning: Create and implement the marketing strategy together with the Alliances Lead and monitor the marketing budget; Create concepts for new growth strategies together with the partner and internal stakeholders; Define lead scoring models and monitor leads campaigns through the entire life process; Track ROI on all marketing initiatives and establish tracking mechanisms.Campaign Execution: Initiate and execute attention-grabbing campaigns to create awareness and pipeline; monitor and evaluate their success; Coordinate and align the follow-up activities with Sales and CSMContent Creation: Oversee the creation, distribution and update of marketing materials for the company offerings; Global Event Coordination: Lead the organization of international events such as participation in conferences and oversee all event aspects; Facilitate webinars and events to position the company services effectively in the German marketPartnership Coordination: Act as the coordinator for collaborative efforts with external partners; Cross-functional Collaboration: Collaborate closely with other teams to align marketing strategies with sales goals and delivery capabilities; Measure and report performance of all marketing campaigns, and assess against goals; Oversee marketing and advertising activities to ensure consistency with products and services line strategies; -
Senior Marketing ConsultantFreelance Aug 2023 - PresentHelping startups and established businesses across different industries, both B2B and B2C boost their online presence as well as customer engagement, and increase the overall value of their product or service, through digital storytelling.
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Marketing Lead | Head Of Brand ManagementFadata Group May 2022 - Aug 2023The role covers the following: Marketing Strategy: Developing and executing a multi-channel marketing strategy that supports and is in line with the regional sales strategy to drive demand, create net-new sales opportunities, accelerate existing opportunities and deepen customer and partner relationshipsBrand Management: Driving and developing extensive brand strategies, as well as maintaining the brand guidelines, corporate visual identity, tone of voice, and ensuring brand consistency across channelsEvent Management: Owning the company event strategy, from ideation to execution and post-event reporting; Be the connector and collaborator between all stakeholder teams (internally and externally); the events include community forums, conferences, trade shows, webinars and moreLead Generation: Driving mass lead generation campaigns aiming to reach new audiences, as well as ABM programs for the UKI and DACH region; collaborate closely with the Sales Directors responsible for each regionPartner Marketing: Driving the co-creation of marketing and brand campaigns and initiatives together with partners; owning the communication with different insurance communities; proposing concepts for future joint online and in-person eventsContent Marketing: Overseeing the annual content calendar and driving content on social media as well as collaborating with local PR agencies in the UK and Germany to boost the brand awareness of the company;Analysis & Reporting: Build post-campaign and post-event reports to measure the success of the initiatives executed, use the data to enhance future ones as well as communicate results back to the team -
Brand Ambassador & Marketing ProfessionalFadata Group Mar 2020 - Jun 2022This role covers the following:Events organization: plan and execute own events as well as plan and execute participation in 3rd party eventsDigital Marketing: plan and execute digital marketing strategy as well as social media activities to boost brand awareness Website: optimize and enhance to build on the company presence online Print & Digital Sales Materials: Create recognizable and high-quality presentation templates; design and produce white papers, product marketing materials as well as other handouts jointly with Sales Excellence -
Brand Ambassador & Communications ProfessionalFadata Group Nov 2019 - Feb 2020Sofia City, BulgariaThis role included: Being responsible for the HR Marketing / Employer Branding campaign Internal and external events organizationManagement and update of the official company websiteInternal and external communicationBeing responsible to prepare, conduct and analyze the Employee Engagement SurveyBeing responsible for the company CSR activitiesBeing responsible for the design of corporate presentations Taking part in the Corporate Valuest project implementation -
Hr & Communications SpecialistFadata Group Dec 2018 - Nov 2019Manage Company Social Media Accounts, Manage communication with media and coordinate interviews and short articles about the company; Participate in the creation of short-term and long-term HR MKT plan;Create all visuals for social media;Coordinate events related to raising brand awareness;Donation Committee Facilitation;Organization of internal events;and more. -
Hr AssociateFadata Oct 2017 - Dec 2018Sofia, BulgariaTake part in the recruitment and selection process of new staff and the program for new employees in the company.Update the job descriptions of the employeesTake part in the making of remuneration surveys together with external consultantsTake part in the planning, execution and monitoring of the annual plan for company trainings.Plan and run meetings for the organization of teambuildings and other corporate events with external agencies.Perform administrative tasks related with the internal business environment.Complete additional tasks given by the superior. -
ReceptionistFadata Aug 2017 - Oct 2017Sofia, BulgariaPerform the daily hosting of the space.Perform administrative tasks.Translate different articles from English.Arrange meetings on Outlook.Coordinate meetings and purchase of office materials. -
Marketing AssosicateMosaico Coworking Space & Events Mar 2018 - Jun 2018Valencia, SpainI helped with the organization of WTM2018 mainly by posting on Instagram and helping with the visuals.I participated in the creation of Mosaico's chatbot in English. I helped with everyday tasks in the coworking space. -
Community ManagerPoligon Creative Centre Mar 2017 - May 2017Ljubljana, SloveniaOrganize public events and events for the community members.Set up the space for different events.Perform the daily hosting of the space - greeting of guests, showing new members around, keeping the space nice and cosy for the members to feel at home. -
Advertising And Sales AssociateDrekka Nov 2016 - Feb 2017Sofia, BulgariaPromote the company and its products on social media (Facebook, Instagram).Create presentations for future clients.Assist in the writing of blog posts.Coordinate future collaborations of the company and communicate with Bulgarian artists from different spheres.Represent the company at bazaars and workshops. -
ReceptionistFadata Aug 2016 - Nov 2016Sofia, Bulgaria -
Communications AssistantRenault Nissan Bulgaria Nov 2015 - Feb 2016Sofia, BulgariaCoordinate the design, order, execution and delivery of Christmas corporate gifts.Coordinate the branding of a corporate vehicle.Create presentations and reports for different events.Responsible for the media monitoring of the different brands and the development of presentations related with it.Coordinate media events.Communicate with the media as well as with partner companies via email and phone.
Elena Manolova Education Details
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Masters -
Marketing And Strategic Planning -
Business Administration And Management, General
Frequently Asked Questions about Elena Manolova
What company does Elena Manolova work for?
Elena Manolova works for Blockbuzz
What is Elena Manolova's role at the current company?
Elena Manolova's current role is Brand Marketing Manager.
What schools did Elena Manolova attend?
Elena Manolova attended New Bulgarian University, University Of National And World Economy, Iseg - Lisbon School Of Economics & Management.
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