Consulting web3/ DeFi projects (rubic.exchange) on Marketing and Communications strategy - sizing business opportunity, product & target analysis (finding insights, value propositions, key messages), media and social strategy, building strong brands

Curated several solo and group artistic projects (Brave seven, Here and Now, 2018, Manezh, Moscow; Decorative Sacredness, Gazelli Art House, London, UK)

A Global Sponsorship Taskforce member. Developed  global Visa sponsorship brand platform and Visual IdentityLed Visa Marketing strategy for FIFA Russia & CEMEA Centre of Excellence for Affluent marketing

Contributed to the utmost goal of stimulating people to pay by Visa vs cash via:- communication at expanding touchpoints (transport, e-com, retailers, etc.), - co-promotions with banks & merchants (Aeroflot, McDonalds, etc),- Visa-led media campaigns.Managed a department of 10-13 people retaining key team members and adjusting the dept. structure to business needsAchievements: Marketing ROI improved 4 times; Brand Preference +17% in Q3FY16; Top 5 most creative advertiser 2014 (Sostav,AKAR); Best marketing in finance 2013 (Marketers Guild), Sochi campaign shortlisted for Webby awards

- Marketing strategy, communication development, Global (Olympic Games, FIFA) and local sponsorships activation, media-planning- Market research, competitor monitoring, consumer insights and brand analytics- Visa 2.0 global re-branding test country lead (LTF, brand platform, tagline)- People management (team of 5), budgeting, agency management Achievements: Changed marketing department structure, marketing plan (fewer but bigger), media deals improved by 30% (for $XXM budget); Top country globally in Brand equity 2013

Brand Building Foods, Beverages- Responsibility for the Lipton brand  P&L ($XXXM, over 50% of Unilever Foods turnover), Budgeting- Development & implementation of annual & long-term (3-5 years) marketing plans- Consumer research & insights, innovation projects (developing new brands and products) - Brand & business analysis, portfolio management, sales forecasting; pricing and distribution strategy- People management (4 direct reports); leadership of cross-functional teamsAchievements: Reversed negative trend in market share, reaching the highest share levels ever, thanks to the new product USP and integrated marketing campaign with Pierce Brosnan

Management of all Cosmetics categories - hair care, styling, colorants, body, skin - over 15 brandsAchievements: Total Schwarzkopf styling strengthened #1 position and market share increased from 29% to 34% in 4 years; Developed marketing strategy for Belorussia and doubled investments into the business, which resulted in over 30% sales growth

Hair styling category - 4 brands: Taft, Syoss styling, got2b, Gliss Kur styling