Development of 1-2-1 strategy & concept in-line with Brand Objectives, planning, impementation and control promotion activities in all channels.Leading promoter team for Swiss Market with over 150 hostesses. Responsible for defining, planning, executing and controlling of strategy and activation in the fields for tobacco brands.Driving innovation complex projectsLead the activation of over 100 sponsored Branded events, sponsored Open Airs and 4,000 retail assignments annually with team of 10 agency managers and over 150 Ambassadors

Development of marketing promotion strategy & concept in-line with Brand Objectives, planning, impementation and control promotion activities in all channels

• Develop and lead Marketing Strategy and Plan in order to drive P&L and grow market share • Develop and lead national and regional Trade and Brand activities and campaigns• Development and execution of Promo and Marketing plans within individual clients• Co-promos with other Kimberly-Clark brands• Trade Channels: Key Clients, Child Key Accounts, Pharmacies• Lead Marketing activations within responsible territory, work with distributers• Control of Marketing Budget• Provide team with tool kits on Trade and Consumer programs and Budgets, policies and processes.• Medical Representative Program development

• Lead Trade Marketing agenda and strategy in order to provide leadership• Areas of responsibility: Key Accounts in Russia, National Key Accounts• Develop all procedures to provide constant working of all processes• Provide sales team and distributors with tracking tools on Trade Marketing programs and budgets• Implement Category Management Projects• Develop, execute and evaluate individual and national Promos, exhibitions and trainings • Develop activities for Brand Launches, new SKU support, national brand activities, including POSM development and production• TM Budget: define and confirm (discounts and all marketing and consumer activities in key accounts) • Communication with all support functions – Logistic, Production, Customer Service, Field Force, Brand Groups, Legal, Finance departments

• Planning and constantly updating the Channel Vision, annual and strategic plan for brands: KENT, Dunhill, Pall Mall, Lucky Strike, Rothmance• Development, organization, managing and evaluation of consumer activities (promo activities, trainings, meetings, consumer data base building)• Event strategy development and Events organization in HoReCa Channel• Ad-hock Marketing Conference Organization – outside Russia Event: six months project, 1 500 Participants• Development, order and managing of standard and non-standard POS materials• Suppliers management (creative agencies, external suppliers):• CRM programs development and implementation• Budget control over the activities. Response for committed budget executing, budget monitoring, activities efficiency estimation• Additional: article for internal communication (Interviews, announcements etc…)

• Sales Volume and Value targets delivery on the responsible territory• Distribution growth delivery• Implementation of National brand and trade marketing activities in order to deliver the targeted Volume• Events organization and management in own area