Leading marketing function in Philips TV & Sound: marcom, media, SEM, SEO, SMM, PR, trade marketing, coop promo action, field force. Annual marketing budgets ~$11mln.

Promoted from CMI Manager --> CMI group head • Part of task-force teams, strategic marketing decisions• Managing of CMI activities at Samsung Russia for all functions & Business Units

Promoted from CMI Specialist --> CMI Task Manager --> CMI Manager. • Identification of consumer trends, insights, and their implementation into tactical solutions, e.g. adjusting a communication strategy, influencing on a set of characteristics for new product • Creation of several analytical platforms in the subsidiary (consumers’ feedback, stores data)• Planning of research activities and related budget • GFK data analysis (sales dynamics, market share, competitive environment)• Marketing research areas: segmentation, U&A, retail audit data (GfK), brand health tracking, econometric models, concept tests, behavior studies in retail outlets, mystery shopper and other qualitative and quantitative studies on request (ad-hoc)

• Efficiency estimation of promo actions conducted by the company• Forecasting model development • Data analysis on new Business opportunities (geography specified, new business areas)

Promoted from Assistant Statistician --> Market Analyst • Regular retail data analysis using Retail Index Database, panel maintenance, stability checking• Special clients requests: distribution check, coverage, shipment pool, market estimation