In charge of multiple Nutella activities in the Italian market: Nutella Plant-Based launch; World Nutella Day & Pane e Nutella campaign.Responsabilities include:- carrying out market research/data analysis to understand customer trends and predict future trends- developing strategies and managing marketing campaigns across all the different TPs- execute the campaign including PR, digital, social, TV and POS- analyse the success of marketing campaigns from media, sales and creativity performance - manage advertising creation- budget

In charge of overseeing multiple communication projects for the “Biscuits” and “Better For You” Ferrero & related Companies brands, from the strategy development to the creative execution administration (above the line, digital and below the line). Responsibilities include:• strategy definition to develop integrated marketing communication campaigns, especially for new launches and re-launches, at international level• market analysis, carrying out research into target, competitors’ products and communication, market trends to interpret the consumers’ needs• brand positioning statement and big ideas development based on consumers’ insights• construction of the creative brief for packaging, POS materials, digital and TV communication • managing and coordinating all the single aspects of the communication project from the workflow, timing to the budget control• daily collaboration with cross-functional teams such as Marketing, Strategic Department, Media Agency, External Creative Agencies, Internal Creative Teams, Research Agencies, Production Key successful communication projects: Famous Amos USA launch strategy definition and creativity process management on different TPs (Tv, Digital, POS activation and Packaging); Kinder Duo EU launch campaign, from the big idea study to the development of an integrated campaign (Tv, Digital); Eat Natural global positioning and brand strategy definition, new visual identity and packaging administration, UK relaunch campaign management from media planning to creativity (OOH, Digital, Activation).

Communication projects management for Ferrero “Snacks” new acquired brands, mainly for the American market. Responsibilities include:• strategic support to define re-branding and re-launch activities for all the new acquired Snacks • developed, managed, and executed integrated marketing campaigns including Tv, Digital and POS• provided project management support on assigned projects from start-to-finish ensuring deadlines are met and objectives are achieved in a timely manner, daily reporting to direct line manager• daily collaboration with cross-functional teams such as Marketing, Media Agency, External Creative Agencies, Internal Creative Teams, Research Agencies, Production Key successful communication projects: Butterfinger USA and Crunch USA re-launch strategy definition and creativity process management on different TPs (Tv, Digital, POS activation and Packaging). Global Institutional communication, internal and external, project manager. Responsibilities include: • collaborating with the main Ferrero Corporate stakeholders to develop, implement and manage strategic internal and external communication plans such as “employer branding” external recruiting campaign, “diversity & inclusion” awareness campaign for employees and “Hazelnut Company” external communication website• daily managing the creation of institutional communication materials, logos and videos • supporting event planning of corporate events and convention

ATL communication for the main Ferrero brand - international market:- Creation of the creative briefs and debriefs for the creative team- Research projects to develop new and innovative communication (ATL and digital) strategies - Interaction and management of multiple team, internal and externalGlobal corporate communication - internal and external:- Development of corporate communication strategies- Management of suppliers and internal resources to develop convention and corporate events

The first project that I've undertaken (and it is still ongoing) is to help the Venetian Foundation "Querini Stamaplia" to find out some activities to rise interest in the youngest generation.The second project, is instead the organization of a conference with the journalist Emilio Casalini (project on hold) .

I was responsible to find and then help interested people in the opening of a new association in another Italian city; I opened Culturit Bologna and Culturit Florence.

I took part in the project group to develop a Social Media strategy to promote the event “A Digital Life-Business game” organized by the Association.

I handled the main Social Network of the company for the American, English and Australian markets; in particular I was in charge of the creation of creative media content and of the writing of catchy post for the promotion and arouse the call to action into the potential customers. Moreover I handled the outreach contact with the YouTube influencer that the company uses for the promotion of its products for the American and Spanish/South American markets.