I have been working as a UX specialist for 3 years. Based on my practical experience in usability audits and best practices in UX and customer journey I specialise on designing website wireframes and proving their effectiveness for e-business profitability with A/B and multivariate tests.I enjoy guiding clients' businesses for UX quick wins and long-term effectiveness. I am a hard worker but I consider the increasing customer loyalty and lifetime revenue as the main outcome of my work.
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Ux Designer, UsabilityRealweb Digital Agency Jun 2013 - PresentSaint PetersburgIn the analytics department I am fully responsible for:* usability audits and customer journey analysis.* UX-design. Web interfaces' wireframing.* Interaction design.* Information architecture.* Competitive analysis including benchmarking and best practices.Also as a part of analytics team I do much web analytics work to inform clients' decicion making:* Web tracking implementation.* Data analysis for digital marketing.
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Ux SpecialistUsabilitylab Llc Jul 2012 - Jun 2013Saint PetersburgAs a UsabilityLab specialist I was in charge of:* Audience research, defining user personas and user stories.* Analysis of customer behavior data.* Wireframing.* Usability testing with Eye Tracking technology.* Interaction design. -
Analyst, Ux DesignerOrange Page Jul 2011 - Jul 2012Saint PetersburgI had participated in the development of sites. My tasks were:* System analysis, development of an information structure of the site;* Web interfaces' wireframing (prototyping tool Microsoft Expression Blend);* Build website with a management system WCM (this is CMS that was developed by our company);* Training for users how to work with WCM.
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Test EngieneerOrange Page Mar 2010 - Jul 2011Saint PetersburgIn this startup company I was completely in charge of:* Customer needs analysis.* Technicial requirements and specification.* Implementation testing.* Release and Support.In addition to the main client I perfomed other tests:* Configuring test cases.* Introducing a bug tracking roadmap.
Elena Rubtsova Skills
Elena Rubtsova Education Details
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Information Technology
Frequently Asked Questions about Elena Rubtsova
What company does Elena Rubtsova work for?
Elena Rubtsova works for Realweb Digital Agency
What is Elena Rubtsova's role at the current company?
Elena Rubtsova's current role is UX Designer, usability specialist.
What schools did Elena Rubtsova attend?
Elena Rubtsova attended Itmo University.
What skills is Elena Rubtsova known for?
Elena Rubtsova has skills like Usability, Usability Testing, A/b Testing, Landing Page Optimization, User Experience Design, Google Analytics, Яндекс Метрика, Axure Rp, In Vision, Rapid Prototyping, User Centered Design, User Stories.
Who are Elena Rubtsova's colleagues?
Elena Rubtsova's colleagues are Анастасия Маслюкова, Tatiana Kamaeva, Dmitry Krapivnickiy, Екатерина Зубкова, Alexander Adamich, Яков Музыка, Polina Zolnikova.
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Elena Rubtsova, MBA
San Francisco, Ca -
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