Elena Rudenko

Elena Rudenko Email and Phone Number

Trade-marketer Food Service: Chef and Sommelier and ARCOROC @ Arc
Lille, FR
Elena Rudenko's Location
Tours, Centre-Val de Loire, France, France
About Elena Rudenko

Une professionnelle dynamique et enthousiaste avec 15 ans d'expérience réussie en marketing opérationnel et produit. Je sais traduire les objectifs marketing en objectifs de vente, contribuant ainsi à l'atteinte des KPI commerciaux grâce aux outils du marketing opérationnel.Ayant collaboré dans des entreprises bénéficiant d'une large distribution B2C/B2B et d'un vaste portefeuille de marques (17 marque et sous-marques, 550+ SKU) Je suis également à l'aise pour travailler aussi bien en équipes transversales qu'en autonomie.Passionnée par le vin, je souhaite mettre en œuvre mon expertise dans une industrie qui m'inspire.En terminant ma maîtrise en œnologie, qui m'a fait traverser la France, l'Italie et le Portugal, je suis à la recherche d'un stage de fin d’études. Je serai particulièrement efficace dans les domaines du marketing des produits, du marketing opérationnel, de l’e-commerce et du commerce international. Mes compétences clés :>> Lancement de nouveaux produits de A à Z et élaboration et exécution de la stratégie Go-to-Market>> Positionnement et branding>> Création de sites Web et d’applications mobiles>> Programmes d'avantages et d'incitation pour les équipes de vente>> Développement et déploiement d’outils d'automatisation en marketing et en ventes.Qui pourrait bénéficier de mon expertise ?>> Les négociants et les coopératives>> Les producteurs de moyenne et grande taille >> mais aussi les petites exploitations viticoles audacieuses et ambitieuses, qui ont besoin d'une expertise en marketing mais dont les mains sont toujours occupées à produire du vin.

Elena Rudenko's Current Company Details
Arc

Arc

View
Trade-marketer Food Service: Chef and Sommelier and ARCOROC
Lille, FR
Website:
arc-intl.com
Elena Rudenko Work Experience Details
  • Arc
    Trade-Marketer Food Service: Chef And Sommelier And Arcoroc
    Arc
    Lille, Fr
  • Interloire | Vins De Loire
    Internship
    Interloire | Vins De Loire Jun 2024 - Present
  • Trade Marketing I Product Marketing In Wine Industrie
    Professional Retraining
    Trade Marketing I Product Marketing In Wine Industrie Sep 2022 - Present
    Master in Vine, Wine and Terroir Management (Vintage) Passionate about wine, I took a break to pursue a master's degree in oenology to gain international experience, in-depth knowledge, and advance my career in the inspiring world of wine. Studying in France, Italy, and Portugal, I acquired advanced expertise in key areas: wine marketing and commerce, oenology, and viticulture.InternshipsAug. - Oct. 2023 Harvest internship, France, Corsica, Domaine GentileSep. 2022 Harvest internship, Portugal, Douro, Quinta dos Murças - Esporão
  • Eurocement Group Jsc - The Biggest Cement Holding In Russia, 25% Of A National Market
    Head Of Marketing Communications And Sales Support
    Eurocement Group Jsc - The Biggest Cement Holding In Russia, 25% Of A National Market Feb 2020 - Feb 2022
    Moscow, Russia
    Areas of responsibility:Redesign and development of online sales&service platform and mobile app.Creation and maintenance of a single information online platform for a group of companies.New products launch: rebrand, patenting, sales guidelines and POS.Customer conferences performing.Achievments:1. Sales&service online platform and mobile app: the result on the date of leaving the company: over 60% of all sales are processed at the platform. This is the best indicator in the industry.2. Developed a unified Internet resource of the company for corporate, HR, and commercial tasks. Online communication management has become easier and faster.3. Organized the first client conference and made partner events a regular practice.4. Implemented a unified marketing system for 16 plants.
  • Lukoil Lubricants Company
    Head Of Trade Marketing And Sales Support
    Lukoil Lubricants Company Feb 2018 - Jan 2020
    Moscow, Russia
    Areas of responsibility (B2C, B2B):New products launching.Distribution channel motivation and incentive programs.Sales promotions and NCP campaigns.Marketing process automation.Exhibitions and partners' conferences performing.Digital tools creation and implementation: e-commerce, mobile App (cross-functional projects)Achievements:1. The multifunctional online platform for incentive programs was implemented. It allowed to launch events for different product lines and types of participants quickly and perform them simultaneously.The platform covers an unlimited number of sales dealers, customized for 7 sale channels, and all levels of the sales force.2. Sales of the service product line started. Distribution after the first flight: Channel coverage: 31% (target 25%). The average depth of range: 3 SKU (target 2 SKU).3. A team of regional trade marketers was trained and deployed. It improved the performance of marketing activations.
  • Lukoil Lubricants Company
    Trade Marketing Manager
    Lukoil Lubricants Company Jan 2015 - Feb 2018
    Moscow City, Russia
    Main responsibilities:Creation and implementation of trade marketing tools for B2C and B2B sale channels.New products launch and promotional campaigns performing.Merchandising standards, and POSm implementation.Cross-functional projects: creating and developing an online store and e-com sales, implementation of Sales Intelligence and KPI system, exhibitions and dealer conferences, market and customers researches.Achievements1. Developed and implemented the main sales incentive program. The program operates for the 7th year in a row.2. Justified and implemented marketing bonuses for dealers. The number of regional marketing activities increased by 50% and became transparent and effective.3. The project of category management for the gas station was implemented, which increased turnover by 26% and return on sales by 15%.4. B2C merchandising standards are implemented
  • Aga, Llc Avtokhimiya-Invest
    Head Of Trade Marketing. Сar Chemical And Cosmetics Goods Production And Sales
    Aga, Llc Avtokhimiya-Invest Sep 2011 - Jan 2015
    Moscow, Russia
    Development and implementation of a sales analytics system. New product launches and sales promotions. Incentive programs for distribution channels. Exhibitions performing.

Elena Rudenko Education Details

Frequently Asked Questions about Elena Rudenko

What company does Elena Rudenko work for?

Elena Rudenko works for Arc

What is Elena Rudenko's role at the current company?

Elena Rudenko's current role is Trade-marketer Food Service: Chef and Sommelier and ARCOROC.

What schools did Elena Rudenko attend?

Elena Rudenko attended Esa, L'ecole Supérieure Des Agricultures, Università Cattolica Del Sacro Cuore, Comité Champagne, France, Higher School Of Economics, Tomsk State University, Wset 3, Wset 3, Wine & Spirit Education Trust.

Who are Elena Rudenko's colleagues?

Elena Rudenko's colleagues are Juliette Pruvost, Detlev Decker, Gloria Gao, Christopher Harlé, Pankaj Patel, Allen Bisch, Weng Haimin.

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