Highly qualified Business Development Manager with the deep expertise in the B2B hardware technology distribution (mostly AutoID and POS). Have developed the company's own trademarks from suppliers' relations and production up to marketing promotion over the CIS region. The strong ability to identify, recruit, train, and motivate channel partners to meet company’s market goals. Academic background in Economy and Society in the post-Soviet countries. Value creation as the professional pivot.This is to be devoted to various automatization issues in retail, horeca, and logistics. I write about labeling and barcodes and about trends in CIS countries in general and Central Asia in particular. Of course, I also write about my job. And everything what is around it.Здесь я пишу о всяком разном, что связано с автоматизацией ритейла, хореки, логистики. О маркировке и штрихкодах, о разных тенденциях и трендах на постсоветском пространстве в целом и в Центральной Азии в частности. О работе своей, конечно, тоже пишу. И обо всем, что в этой связи придет в голову.
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Chief Commercial OfficerКомпания Пионер Nov 2022 - Present -
Product ManagerRrc Central Asia Jul 2022 - Nov 2022
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Business Development ManagerPaytor Jul 2018 - May 2022- Developing and implementing the channel strategy- Suppliers' relations- Partner recruiting and training all over Russia- Cross-functional work with marketing and service departments- Projects coordination- Development of the technology knowledge expertise and sharing with the sales team- Organization of offline and online conferences and fairs
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Communication ManagerAnton'S Right Her Feb 2018 - Jul 2018- Development and realization of the communication strategy- Search for the corporate partners to realize fundraising projects- Project management: festivals and sport events
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Partner Account ManagerMicrosoft Nov 2016 - Apr 2017Redmond, Washington, Us- Managing the group of partners in Northwest region to raise the cloud solution sales- Adopting and customizing the marketing and sale strategy to the regional characteristics - Conducting partner trainings, team meetings, and webinars for cloud solution promotion- Creation of effective partner alliances to combine hardware and software expertise -
Channel Development ManagerRrc May 2011 - Aug 2016- Partner base analysis and development of channel strategies for different categories - Recruiting new partners (i.e. system integrators, resellers, and VARs) over Russia- Promotion of the innovative product groups such as AutoID products (label and card printers, barcode scanners, mobile computers etc.)- Development of the Online Partner Community (one the basis of Jive platform)- Products trainings for the internal and partner sales teams- Organization and participation in road shows, conferences, and other business events
Elena Stepkina Education Details
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Lancaster UniversitySociety And Economy -
Saint Petersburg State UniversitySociology -
Saint Petersburg State UniversitySociology
Frequently Asked Questions about Elena Stepkina
What company does Elena Stepkina work for?
Elena Stepkina works for Компания Пионер
What is Elena Stepkina's role at the current company?
Elena Stepkina's current role is Chief Commercial Officer, PIONER COMPANY.
What schools did Elena Stepkina attend?
Elena Stepkina attended Lancaster University, Saint Petersburg State University, Saint Petersburg State University.
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