Elena Tairova personal email
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On a mission to establish fair rewards for creative work as the new global standard.A tech entrepreneur with a background in digital media and data policy, I consider my ability to blend creative drive with practical strategic thinking to be my main strength.Always passionate about innovation and emerging tech, in 2017, I delved into distributed tech to explore its potential for the creative economy. For years, I focused on helping tech startups turn their innovations into sought-after products, all while deepening my knowledge on the technical side. Ultimately, this journey led to the launch of Kelp, a software lab where we leverage cutting-edge tech to empower independent creators.
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Ceo And Co-FounderKelp.DigitalBarcelona, Ct, Es -
Ceo & Co-FounderKelp.Digital Feb 2019 - PresentTallinn, Harjumaa, EeAt Kelp.Digital, we build distributed software for content creators to manage, protect, and license their work. Simple, transparent, and secure.In the long run, Kelp's goal is to form a creative market where content creators are not bound to any platform and can set the terms for others to use their work without much effort. Where publishers, marketers, and other creatives can acquire quality content directly from its authors in a few clicks.New product Beta is live: https://macula.link/ -
Co-Founder & Board MemberAnagolay Network 2021 - PresentAnagolay is a peer-to-peer (P2P) framework designed for creating workflows that establish an asset's uniqueness outside of a centralized platform. Furthermore, it ensures transparent and efficient management of the associated bundle of rights, facilitating accurate attribution and potential monetization. -
LecturerBlockchain School For Management Nov 2020 - May 2022Las Palmas De Gran Canaria, Canary Islands, EsI was a lecturer in the 'Legal Expert in Digital Transformation, Industry 4.0 and Blockchain' postgraduate program. Within my course, I focused on legal applications of blockchain technology, practical use cases in IP, rightful content attribution, and digital copyright records and discovery. -
Head Of Product MarketingObyte May 2018 - Jan 2019Austrasse 14, Triesen, LiO´byte is the first conditional smart payments platform built on super scalable DAG-based technology. In my 9-month involvement with O´byte (formerly Byteball), I crafted and tested a marketing & communication strategy aimed at wider circle adoption of the tech by both developers and Dapp users. My efforts significantly boosted engagement levels within the community and core team. I also coordinated the renaming and rebranding process. -
Head Of Pr & CommunicationsTokenbox.Io Aug 2017 - Jul 2018I designed the communication campaign for Tokenbox - a platform bringing together professional traders with portfolio investors - and led the product through a successful ICO. Further on, I put together a global comms strategy to support the product launch. -
Head Of Pr & CommunicationsThe Token Fund Aug 2017 - Apr 2018Singapore, SgGlobal PR consultancy, communication support in Europe and Globally -
Senior Marketing & Pr ManagerDentsu Aegis Network Jan 2016 - Jul 2017Tokyo, JpDesigned and led the implementation of cross-market PR campaigns for Dentsu clients. Among key projects:- Digital marketing campaign for Aeroflot in Asia- SCAC communication campaign during the 2016 Summer Olympics in Rio- Haier Group Corporation production launch in Russia -
Pr & Marketing ManagerDentsu Aegis Network Dec 2014 - Dec 2015Tokyo, JpSet the corporate communications practice for Dentsu Aegis Network and its agencies in Russia & CIS, actively contributed to the development of the PR division within the Network. Served as an account manager for DAN cross-border communications projects. Two projects I have been working on dissevered the industry awards: - “Best corporate PR campaign” for the “Team SCA” project at IPRA Golden World Awards - Silver Archer USA Award in "Cross-Cultural communications: Historical heritage & Culture” for the "12th Russian Film Week in NYC".
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Account ManagerFleishmanhillard Oct 2014 - Dec 2014St. Louis, Mo, UsParticipated in strategy development and was responsible for the implementation of communication campaigns for international cross-market initiatives, including:- Global Energy Prize communication support in Asia- RDI Group communications support in Europe- Corporate communications support for Huawei in the Russian market. Contributed to team development, as well as the professional growth of junior colleagues through coaching and mentoring. -
Senior Account ExecutiveFleishmanhillard Nov 2013 - Sep 2014St. Louis, Mo, UsKey projects: - Corporate communications for BSH, PepsiCo and Nestle - Communication support of Bayer 150 anniversary on Russian market - Corporate and crisis communications for UTair - NetJets brand support in Russia & CISActively participated in NewBiz proposal development and pitching
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Account ExecutiveFleishmanhillard Aug 2012 - Nov 2013St. Louis, Mo, UsImplemented media campaigns for the Corporate and Public Affairs practice's accounts.Key clients: Panasonic Corporation, Nestle, CFA, and Campaign for Tobacco Free Kids.I am extremely proud that the very first project I had the chance to contribute to, "Fighting Tobacco in Russia" for The Health Development Foundation, has been shortlisted for the two most prestigious awards in the communications field: Cannes Lions and Sabre Awards.
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Account ManagerDui}A Communications May 2014 - Sep 2014Driven by my passion for cross-cultural communication, I moved to Beijing and joined a local boutique agency for six months to learn about the media industry in China. My focus was on fostering relationships with international media, coordinating PR campaigns for European clients in lifestyle and design, and, of course, gaining valuable insights into China's media landscape and brand communications.
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Product ManagerGreencon Aug 2011 - Aug 2012My first startup experience: I joined a small team working on the early concept of an EdTech content marketplace and led product development from the market research stage to the launch.
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Product ManagerAlfa-Bank Lpc Jun 2010 - Jul 2011Moscow, RuB2B customer segment research, the insights of which were used to shape a new product series. -
Financial AdvisorInvestment Bank Brokercreditservice, Lpc Jun 2009 - Apr 2010Москва, RuConsulting services to individual investors (both existing and new). 17% portfolio growth with increased marginality.
Elena Tairova Skills
Elena Tairova Education Details
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The London School Of Economics And Political Science (Lse)Policy And Regulation -
Quantic School Of Business And TechnologyExecutive Master Of Business Administration
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The London School Of Economics And Political Science (Lse)Global Media Industries
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Moscow State University Of Economics, Statistics And Informatics (Mesi)Project Operation In International Management
Frequently Asked Questions about Elena Tairova
What company does Elena Tairova work for?
Elena Tairova works for Kelp.digital
What is Elena Tairova's role at the current company?
Elena Tairova's current role is CEO and Co-Founder.
What is Elena Tairova's email address?
Elena Tairova's email address is ta****@****ail.com
What schools did Elena Tairova attend?
Elena Tairova attended The London School Of Economics And Political Science (Lse), Quantic School Of Business And Technology, The London School Of Economics And Political Science (Lse), Moscow State University Of Economics, Statistics And Informatics (Mesi).
What are some of Elena Tairova's interests?
Elena Tairova has interest in Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Arts And Culture.
What skills is Elena Tairova known for?
Elena Tairova has skills like Public Affairs, Digital Media, Project Management, Corporate Communications, Media Relations, Business Strategy, Strategic Planning, Public Relations, Crisis Management, Change Management, Crisis Communications, New Business Development.
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