Elena Thompson Email and Phone Number

In addition to my previous responsibilities as Senior Marketing Coordinator I oversee the execution of the company's marketing strategies, and implementation of comprehensive multi-channel content-delivery. I work with sales and product development teams to find effective channels and mechanisms to promote products, drive sales, and increase brand awareness. Highlighted responsibilities:• Work with President to develop marketing plan around larger company initiatives, and to recommend marketing initiatives and strategies• Manage editorial calendar for traditional and new media initiatives• Develop RFQs and recommend vendors for projects• Design, produce, and present both print and digital marketing content that supports organizational goals including: increasing brand and product awareness, growing website traffic, generating sales leads, acquiring and retaining customers • Oversee creation and delivery of press releases, advertisements, and other marketing materials to outside organizations• Ensure that brand messages are consistent across all platforms• Develop program to measure effectiveness of marketing communication through tracking metrics for data-driven decision-making and content alterations as necessary• Stay up-to-date with the newest industry trends and technologies, adjusting content and the communication plan accordingly

In addition to my previous responsibilities as Marketing Coordinator I took on a larger roll overseeing and developing all media production and maintaining the departmental budget.Highlighted responsibilities:• Manage all Namsung America's print and digital media design and production - reporting to company president • Direct outside agencies and print vendors• Maintain department budget and invoice approvals• Design or oversee development of product packaging, ads, posters, catalogs, web graphics, eblasts, and tradeshow booth graphics• Work within multiple brand standards and coordinate third party trademark usage approvals and license agreements• Write packaging and catalog copy, and manage any necessary translations• Oversee international packaging requirements and the implementation thereof• Develop retailer-specific packaging and POP media

Served as a liaison between the Product Development and Marketing teams in the US and Korea, and was responsible for developing and coordinating the creation of marketing and sales tools; i.e., product packaging, manuals, labels, catalogs, sell sheets, presentations and other tools and materials.Highlighted responsibilities:• Directed design/creation of tools and documents (presentations, sell sheets, etc.), as well as coordination with outside agencies (packaging and collateral materials).• Produced and edited on location product video for web and tradeshows. • Photographed products and edited photos to reflect final production cosmetics• Gathered all content, images, legal requirements, production specification and other necessary information and presenting to outside vendors in a format which ensures minimum revisions.• Reviewed all projects for accuracy, consistency, obtain necessary approvals and complete projects on time and error free.

Clients include: TruSun Media, TedX Orlando, XanderBlue Salon, Whiskey Tango Charters

Design and maintain catalogs and ebooks; retouch and modify product photos; design ads for web, email, and print; develop and implement server wide metatagging and file organization; work with registered and trademarked characters; work within and maintain multiple brand standards.

Develop lesson plans to teach English language and culture to French high school students. Work with students to research, develop, write, and shoot films about the world AIDS crisis.

Worked with the Academic Resource Center to tutor graduate and undergraduate students in the History of Motion Pictures, Introduction to Religious Studies, Computer Information Systems, French, and English as a Second Language.