Spazio Tokyo was founded in 2007 as the first Japanese Temporary Shop in Italy.It is a brand that celebrates the extraordinary originality of the Japanese culture that always inspires and amazes. The refined selection of products, even recovered from the past, tells the story of an exclusive civilization that, in a delicious fusion of contemporary and traditional local style, envelops the consumer in an enchanting journey through shapes and styles ranging from contemporary design to new trends of Japanese culture.https://www.spaziotokyo.com/it

I was responsible for the creation and development of high-impact PR activities for a leading organisation in the food service sector. This involved cultivating brand image and positioning the brand as a market leader through the delivery of innovative advertising and communications campaigns.I coordinated corporate events in addition to organising and participating in corporate meetings. I liaised extensively with internal teams and external agencies and was additionally responsible for managing and maintaining the company's historical archive.Key Achievements- Created and managed the first corporate Intranet for the organisation- Successfully coordinated the restyling of the Group website, which greatly enhanced online profile

I secured promotion to the role of Product Manager, with responsibility for the strategic marketing and product management for a major company brand. I collaborated with senior management and the Trade department on marketing strategy, utilising industry expertise to ensure the continual development of the product range. I also organised and managed a wide range of company events including regular trade promotions and attendance at business conventions.Key Achievements- Project managed the restyling of the entire product range of meat products; creating a concept and initial design, securing Board approval and successfully coordinating the roll-out of the new range

I assisted in the marketing of the Aia brand in european markets, including direct contribution to sales, marketing and PR activities. This also included contributing to the development and production of multilingual packaging and promotional material.

Undertaking PR and marketing activities for the Aia brand, with accountability for coordinating advertising campaigns involving both print and media on a global platform. I acted as a central point of contact on PR issues, building positive relationships with local and national politicians and journalists as well as external agencies and regulatory bodies. I also contributed to the development of creative advertising campaigns, ensuring full alignment with company vision, aims and objectives.Key Achievements- Directly contributing to the delivery of a major campaign to advertise products on Spot TV, with success in facilitating entry to new markets in Spain, Croatia and Albania- Assisted in the successful deployment of radio and print campaigns for three key brands in the product range; Wudy, Aequilibrium and Bongust'Aia- Dealt with PR enquiries and assisted in the effective management of the emergency situation following the Avian Flu outbreak

I was employed as a PR Assistant for a leading international advertising agency, with responsibility for assisting in the account management for a key client; PAM Supermarkets. My role involved contributing to the creative process and the development of advertising material/campaigns, including the coordination of promotional flyers for all national stores.

I undertook a six months internship, gaining varied and valuable experience of developing advertising print campaigns for major clients in the Italian market for Motorola Italia and Dove Italia brand.

I completed a three month placement with in Aramis International Division of Estée Lauder, working on development activities relating to the global launch of perfumes and cosmetics, including Donna Karan (DKNY, Donna Karan Cashmire Mist) e Esteé Lauder Crème de la Mer.