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Experienced Sales and Marketing leader in the software industry, focusing on the sales growth and business scalability by aligning the go-to-market strategies with efficient execution.
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Vp, Oem Business UnitAivenHelsinki, Fi -
Board MemberJunction Jan 2024 - PresentEspoo, Fi -
Vp Global PartnershipsAiven Jul 2023 - PresentHelsinki, Fi- Global Partnership Strategy, Planning and Execution- Revenue growth with partners- Business scaling - Partner programs- Partner enablement & success- Partner Sales -
Vp Global Partnerships | Vp Emea | Executive Team MemberAiven Jan 2023 - Jul 2023Helsinki, Fi- Running EMEA business, full P&L responsibility- Global Partnerships: strategy and execution for scalable growth - Executive team member -
Sr. Director, PartnershipsAiven Sep 2022 - Jan 2023Helsinki, FiFueling growth and building scalability through partnerships. - Hyperscaler partnerships- Ecosystems- ISVs- OEMs -
Director, Head Of Gtm And Global Channel Operations & PartnershipsWithsecure Nov 2019 - Sep 2022Helsinki, FiScalable and sustainable business growth through partnerships. - GTM & partnerships strategy- Partnerships and alliances- Service Development- Competence Development- Partner Experience -
Head Of Global Channel DevelopmentF-Secure Corporation Apr 2017 - Nov 2019Helsinki, Fi- Channel Strategy- Global Channel Partner Program- Global Channel analysis, profiling and optimization- Channel Enablement / Partner Activation- Aligning Sales, Marketing and Product Management - Global channel sales processes development and implementation (Salesforce)- Go-to-market analysis and strategies- Sales competence development- Implementation of the tools, supporting sales operations- Sales guidance during the product launches- Driving operational efficiency -
Channel Development ManagerF-Secure Corporation Dec 2014 - Mar 2017Helsinki, Fi- Channel business development- Project management- Process development / process standardization and automation- Internal and external communications- Change management - Liaison - setting up, managing and growing business with external parties- Partner experience definition and roll out- Consolidation of the definitions-processes-technical architecture and implementation- Deep-dive in the channel structure, business models and the interaction between the vendor and the channel- Research of how channel partners are running their business and how they should be supported -
Customer And Channel CommunicationsF-Secure Corporation Mar 2014 - Nov 2014Helsinki, FiCommunications with the corporate channel and customersReseller Channel Development, Client Services• Communication process formulation• Development of the standardized, automated communication processes globally• Communication content development• Coordination of the global communication processes -
Sales And MarketingF-Secure Corporation May 2009 - Mar 2014Helsinki, Fi• Marketing manager corporate business in the regions- Planning and implementing channel marketing activities in over 20 countries- Marketing material development- Partner program and partner engagement development- Product launches and campaigns planning- Marketing budget planning and controlling• Sales support corporate business in the regions- License renewal process development- Sales strategy formulation• Account manager operator business Russia and CIS- Partnerships- Sales target setting and sales strategy formulation- Business development- Marketing - Consultancy -
ConsultantQpr Software Plc Nov 2008 - Apr 2009Helsinki, Fi, Fi• Sales and marketing role• Consulting • Business development in Russia -
Data ManagementEncorium Oy 2007 - 2008• Consolidation of processes across DMCs• Global process and communication development• Training of personnel• Data review and analysis• Communication with the sponsor• Project coordination and status follow up• Quality control and proof reading• Process development• Global communication with project management and parties involved
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Marketing TraineeFinrusgateway 2006 - 2007Helsinki, South Of Finland, Fi
Elena Zykova Skills
Elena Zykova Education Details
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Metropolia University Of Applied SciencesIndustrial Management -
Laurea University Of Applied SciencesInternational Business
Frequently Asked Questions about Elena Zykova
What company does Elena Zykova work for?
Elena Zykova works for Aiven
What is Elena Zykova's role at the current company?
Elena Zykova's current role is VP, OEM Business Unit.
What is Elena Zykova's email address?
Elena Zykova's email address is el****@****ure.com
What is Elena Zykova's direct phone number?
Elena Zykova's direct phone number is (866) 295*****
What schools did Elena Zykova attend?
Elena Zykova attended Metropolia University Of Applied Sciences, Laurea University Of Applied Sciences.
What skills is Elena Zykova known for?
Elena Zykova has skills like Business Development, Sales Operations, Product Marketing, Channel Partners, Product Management, Multi Channel Marketing, Solution Selling, Channel, Saas, B2b Marketing, Account Management, Sales.
Who are Elena Zykova's colleagues?
Elena Zykova's colleagues are Uliana Belonogova, Jana Hyrsky, Elizabeth Lam, 🔮 Lena Ivanova, Karthick Ramalingam, Ninni Varanka, Zik O.
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