Elena Beges Email & Phone Number

Redwood City, CA, US

Belmont, CA, US

Belmont, CA, US

San Mateo, California, US

• Led the Retention Marketing program for an online, education technology subscription business where renewals drove 65% of bookings.
• Developed marketing communications targeting parents and teachers, for seasonal and evergreen campaigns, across email, site, and other channels.
• Created and managed successful campaigns, including an omni-channel Halloween initiative, which drove an incremental 240k site visits and over 300% yoy increase in bookings.
• Partnered closely with content and product teams to develop both new and enhanced products and construct corresponding communication strategies for target audiences.
• Led marketing response to school closures, which helped drive 1M downloads of a new product in a few weeks, as well as engagement lifts of 30-50% over typical engagement emails.
• Developed more efficient work processes, which enabled increased production of seasonal campaigns by 50%.

San Jose, CA, US

• Managed strategy and execution of all lifecycle, trigger, and transactional emails, compromising over 200 campaigns, which drove over $100M in annual revenue.
• Led program reporting and analysis, shared key findings and trends with management, and utilized data to inform future decisions.
• Designed and implemented a wide variety of tests for continual program optimization.
• Incorporated increased personalization and targeting into campaigns, which translated to lifts of 60% in revenue/conversions.
• Collaborated with cross-functional work partners on the development of marketing strategy and content.
• Managed and mentored a marketing associate manager.

San Jose, CA, US

• Built custom reports to track weekly program results and individual campaign performance.
• Collaborated with integrated marketing to develop strategy for targeting new moms across marketing channels.
• Created a new onboarding stream, which drove 75% higher revenue per email compared to the prior stream.
• Enhanced transactional emails with targeted marketing messages and content for different customer segments.

San Jose, CA, US

• Constructed project briefs led project kick-offs, and managed creative development and execution of campaigns.
• Coordinated the transition of transactional email ownership from engineering to marketing.

San Jose, CA, US

• Managed the creation of all online display advertisements across Shutterfly Inc. family of brands.
• Monitored performance and shared metrics with key work partners.

• Managed two research programs for leading professor of electrical engineering.
• Maintained Center website, administered research funds, coordinated events, and on-boarded researchers.

• Generated 48 new clients for a non-profit membership organization.
• Managed social media, online advertising campaigns, and assisted with site launch.

Bs, Marketing

Education record