Elena Brivio Email & Phone Number

Artarmon, Nsw, Au

Sydney, New South Wales, Australia

- Conduct psychometric assessments- Provide individual counselling

Sydney, New South Wales, Australia

- Conduct psychometric assessments- Provide individual counselling

ACHIEVEMENTS• Led digital acceleration program and the creation of innovative market solutions utilising data driven analytics • Increased adoption of technological tools to measure the impacts of marketing activities to enhance business outcome within both the Australian and European markets. • Created and built a forecast model on sale cycles for pesticides based on weather forecasts and consumer insights to optimise the supply chain and to identify the best period for the marketing teams to run promotions and media activity; the forecast was presented to Woolworths and achieved the first success story in this area globally.• Liaised with Global Insights & Analytics team to present new solutions to measure media ROI to local leadership team with Australia selected to be a pilot market.• Interpreted the marketing teams requirements and influenced the global product development roadmap for the introduction of marketing tools which better meet the business requirements.• Invited to global marketing academy workshop, as the first IT&D person to attend globally, due to her knowledge of how the technology tools were utilised within the marketing environment and her role in promoting their adoption.• Invited by Global Head of Marketing Academy to create a video testimonial to endorse a training simulation tool as the only IT&D representative globally for submission for prestigious international technology award. RESPONSIBILITIES• Drive awareness and adoption of Global Digital solutions in EUANZ, as the lead of EUANZ IT&D Presence and Engagement (Digital Marketing stream).• Communicate Global IT&D’s digital strategy and products roadmap to markets• Recommend digital tools that bring value to markets highlighting the benefits and efforts for the market• Participate to global forum to Influence the global product development plan with the provision of market intelligence to ensure alignment with market needs.

Sydney, New South Wales, Australia

ACHIEVEMENTS• Rated from her direct manager and Reckitt RLT as a “High Performer” in relation to excellent stakeholders’ management, relationship building, spotting analytics opportunities, strong focus on business value and consequent right prioritisation of her time and resources.• Delivered price and promotion solution tool and related analytics pack.• Delivered price analysis to GM and Sales director.• Core team member for Quantium Digital project, provided subject matter experience as a career expert in analytics and dashboards. Insights were shared to Executives and senior representants from Reckitt, Quantium, Cartology,Woolworths and WooliesX. • Engaged in local forums to understand the core needs and requirements of the local Australian business to ensure the best fit with the available global tools to provide the greatest benefit to the Australian team• Increased adoption of a Global digital reporting platform; Australia was recognised by EUANZ President as the market with the highest adoption rate globally. RESPONSIBILITIES• Evolve and drive the analytics agenda for Sales and Marketing, leveraging and improving existing analytics platforms and creating new ones to enhance decision making and driving tangible commercial outcomes• Lead a team of Power BI developers.• Implement and improve modern ML/AI technology to optimise the planning process across various sales planning cycles driving tangible results • Supporting the digital agenda collaborating closely with E-commerce and media functions to improve performance and to connect with our consumers using data and insights• Manage both internal customer groups (often up to executive level), vendors & other internal support groups to ensure a smooth delivery of service• Be the ANZ lead for the design, development and deployment of solutions in line with global standards • Be the voice of ANZ, representing both the business and Business Solutions Insights team.

Sydney, Australia

ACHIEVEMENTS• Initial team member within Australian business to create opportunity for establishment and growth of the concept within the local market utilising internationally based platforms • Utilised network of contacts to create initial client relationship in Australia• Undertook detailed competitive analysis in the market • Presented value of the Illuminera proposal and achieved agreement to proceed with the solution• Achieved Illuminera endorsement to revamp their original business model and value proposition • Built relationship with DBM CEOand created a marketing pack with his collaboration RESPONSIBILITIES• Set the start-up strategy and direction• Localise the assets and the solution• Create a sales territory plan• Build marketing collaterals• Develop business opportunities and partnerships• Build the team• Choose and manage suppliers• Deliver solutions to clients.

Sydney, Australia

ACHIEVEMENTSLed team of 2 direct reports, managing largest client portfolio (50+ clients) including IRI’s major client, this involved mentoring, coaching and developing skills and expertise.• Exceeded revenue target by 20% with only 50% of the team (my direct manager and my direct report positions were vacant for most part of the year).• Received excellent feedback in insights delivery with the highlight to present to Woolworths on behalf of my client.• Direct report has formally recognised me to be the number 1 reason for job enjoyment.• Authored FCMG future trends article published in Industry magazine Retail World.RESPONSIBILITIES• Develop and support the team in the delivery of actionable client insights • Actively seek new opportunities for clients to grow their business through partnering with IRI • Build client relationships to maintain and generate revenue opportunities.• Demonstrate strong industry knowledge to the team and clients.

Sydney, Australia

ACHIEVEMENTS• Built new team of 2 direct reports in challenging environment• Selecting, recruiting and onboarding the team • Undertook training and development of the team members to develop their individual skills and expertise• Provided background information to the team members regarding the FMCG industry and the use of tools to mine data anddevelop consumer insights• Provided 100M+ opportunity for client to realise through actionable insights including ranging, distribution and price and promotions opportunities to drive category growth across multiple categories.• My insights were used by Metcash senior stakeholders with Retailer CEOs, at conferences and within publications.RESPONSIBILITIES• Build and manage account team• Lead engagement of key retailers Metcash and Caltex• Support the team in the delivery of actionable client insights • Actively seek new opportunities for clients to grow their business through partnering with IRI • Drive improved efficiencies for better client outcomes • Drove new more efficient internal processes to improve quality and timing of client deliverables which resulted in increased client satisfaction.

Sydney, New South Wales, Australia

ACHIEVEMENTS• Increased revenue by 25%.• Improved credibility as trusted and valuable partner.• Presented in client’s key strategic event (an IRI first, and direct input to client leadership team)• Increased sphere of engagement and enhanced relationships.• Insights delivered were used in BAT presentations to their customers (including Woolworths).RESPONSIBILITIES• Revenue responsibility and lead engagement of BAT, IRI major client.• Lead and develop account team. • Lead delivery of high quality actionable insights.• Seek improved efficiencies and better client outcomes.

Sydney, New South Wales, Australia

ACHIEVEMENTS• Launched new lines of business: Marketing Mix modelling, digital media assessment and brand strategy. • Achieved through engagement with global colleagues (USA, Greece) and development of local go to market capability endorsed by the Australian board.RESPONSIBILITIES• As Senior Consultant, role scope addresses Sales to Delivery: build and management of sales pipeline, localisation of global solutions and sales collateral to the Australian market, point of engagement with IRI global colleagues, collaboration with local media agencies, pilot projects to build case studies, and delivery of insights and recommendations to clients re optimal marketing investment.• With the merger IRI and Aztec Australia [2013], Elena is part of 9-member global Analytics integration team, including 2 board members, to enhance global business opportunities and accelerate market growth.

Sydney, New South Wales, Australia

ACHIEVEMENTS• Increased client satisfaction scores and further business on blue chip clients including Unilever, Coca-Cola Amatil and P&G.• Delivered value add insights to CCA MD Terry Davis which were used in board meetings.• Lifted the quality of advanced analytic solutions to a level that met quality and commercial requirements, through training of analysts and design of optimisation tools.• Development of Client Services through coaching on client needs and delivery of analytics.• Contributed to build AZTEC-IRI “Market Moves”, an industry well-known bi-annual publication of macro-economic and consumer trends within FMCG.RESPONSIBILITIES• Part of a team of 4 company’s gurus responsible to uplift and coach client service team through leadership and insertion on high profile analytics projects.

Sydney

ACHIEVEMENTS• Member of Advanced Analytics team ($A3m) consulting on price, promotion, marketing mix, assortment and product rationalisation, category structure and in-store, in-market audit and testing. • Led business development for $A1m 2011 pipeline and opened first time accounts: Simplot, Reckitt Benckiser and L’Oreal.• An FMCG multinational company agreed to be a reference for Nielsen for the value of the consultancy I provided. Audience included the General Manager of Retail and other senior staff. • Q1 2010 I received the Simple Excellent Award from Nielsen.• Consulted to BAT with personal intellectual property provided to BAT senior management for high profile, high value, and sensitive project. • Selected to attend Nielsen Consultative Sales and Negotiation training 2011-first placed • Reviewed Nielsen Analytics service (outsourced to India) and brought it up to Nielsen standardsRESPONSIBILITIES• In Mar 2011 the team merged with Consumer Research (brand tracking, qual/quant consumer research, on line surveys, focus groups) and Consumer Panel Services teams to create the Consulting team. • Analytics, Consumer Research and Consumer Panel Services. I was responsible for lead development, proposals, sales and client consulting; as Nielsen Pacific Price and Promotions leading expert I provided internal consultancy/training and consulting bespoke solutions for clients. Clients include Coles, P&G, Nestle, BAT, Reckitt Benckiser, Kraft, Kellogg’s, Arnott’s, and Ferrero. Project revenues typically spanned $A20k-$A200k.

Milan, Lombardy, Italy

Achievements• Promoted to Supervisor of the Quality Assurance team: I rebuilt the team, led the business process re-engineering, identified services to be outsourced and trained the local and overseas teams.• Identified and resolved flaws in core products and ensured the products were delivered on time and to commercial quality. • Specifically requested by Ferrero Italy to be their consultant. The IRI General Manager offered me to work with him in a regional project for the same client as on my resignation.Key Responsibilities• Analysis of client data and interpreted results. • Use statistical techniques such as multi linear regression and multivariate analysis. • Contributed to draft reports and client presentations. • Identified value add recommendations using Symphony IRI Group tools and methodologies.

Master Of Psychology

Master Of Science, Major In Economics