Manages the development of provider relationships within the market. Drives strategic initiatives within the provider network and ensure that the alignment of departmental objectives is congruent with the overall business strategy. Identifies the providers who will move along a path to value and execute a strategy to achieve that goal. Creates a compelling argument to entice all other providers to explore emerging value-based arrangementsServe as a strategic consultant to internal clients by analyzing each situation; recognizes and identifies opportunities for marketing to contribute to the development of corporate and market programsUses discipline and expertise to influence, lead and educate people and groups in order to optimize Market Operations results. Initiates, plans, and frames-up highly visible projects and establishes requirements while consulting and gaining commitment from key stakeholders.Develops and executes comprehensive retention and loyalty programs by analyzing the competitive arena and formulating programs that exploit competitive weaknesses

Michigan strategy driver responsible for influencing critical departmental functions and the Michigan senior leadership for the Medicaid product. Applies local market knowledge through a cross-functional, decentralized management structure to meet or exceed annual goals and objectives in the following management domains for the Michigan market.  Leverages key drivers to achieve overall profit and loss targets for the plan Supports and sustains compliance targets as well as the State of Michigan contractual requirements for the market to assure United's leadership position Establishes effective strategies to obtain membership growth, retention and satisfaction Collaborates with UHN Network and Provider Advocates to drive provider service levels and to hit established satisfaction targets and ensure the plan has an adequate network Aligns strategies with all community outreach and provider marketing initiatives to achieve growth targets Aligns with Network and Provider Relations organizations to assess key provider relationships and incentive plan strategies Partners with Clinical Quality team to develop and execute strategies to achieve clinical quality goals set forth by the health plan and work with Clinical Quality to achieve HEDIS goals Demonstrates reputation to gain entry with community leaders, to develop, and maintain positive relationships with, local advocacy groups, legislative leaders and key provider organizations Works with Medical Director to facilitate partnerships with community organizations to develop initiatives that drive population health across the state

Responsible for the establishment and ongoing management of relationships with physicians and their office staff regarding resources such as Physician incentive plans, technology, and external resources deployed to advance Patient Centered Medical Home (PCMH) and Quality initiatives. Led the plan's efforts to support and assist physicians to achieve targets set forth in established physician incentive programs and to receive recognition and/or designation from national accrediting body (NCQA), for accomplishments in disease management, population management, medical cost management and adoption of PCMH principles. Coordinated and monitored application processes, tracked and reported adherence to established benchmarks and made process redesign recommendations to achieve higher HEDIS compliance and performance.

Developed the strategic initiatives for sustained referral and admission growth for the Rehabilition Institute of Michigan (RIM) inpatient market. Developed and oversaw the implementation of marketing/sales strategies to acquire new business from within the Detroit Medical Center (DMC). Identifies new patient populations, referral sources and markets to increase referrals and admissions to RIM services and implements key strategies to drive referrals to RIM.

Secures prospective student inquiries by effectively selling DeVry educational products to business leaders who could refer prospective students or could purchase business-training programs. Creates and conducts presentations for businesses and organizations to ensure the opportunity for developing student leads and marketing business training programs. Cultivates strong relationships with business leaders to further develop new business and retain existing student referral programs.

Developed local business plan to increase market share by outlining tactics, activities and resources. Sold products to specific customer market according to the business plan. Responsible for the development and management of the business relationship with targeted allergists, ENTs, pulmonologists, pediatricians and primary care physicians. Also responsible for the development and productivity of local advocates.