■ Lead the development of marketing programs to support growth waves and emerging business development opportunities. ■ Develop marketing plans and metric-led campaigns to achieve objectives.■Work collaboratively with internal teams and forge strong vendor partnerships to deliver to plan.

■ Plan and execute global plans, regionally. To ensure alignment, work closely with regional COE to execute and measure marketing programs;■ Work with industry teams to understand target market needs, contextualizing value prop and identifying technology solutions that offer competitive advantage:■ Support sales with sales enablement programs to ensure marketing programs and opportunity is clearly communicated and ensure buy-in.

■ Drive demand gen programs and account based marketing programs for digital transformation portfolio and solutions;■ Manage annual marketing plans that includes communications and branding strategies, digital marketing, advertising, and integrated marketing campaigns;■ Ensure adherence to brand and messaging standards across the business units and World Areas;■ Brand evangelist across enterprise marketing communications teams; and■ Manage campaign and creative teams in the development and execution of marketing programs.

■ Formulated and managed a comprehensive commercial social media strategy and program for industry vertical, delivering brand message; and increasing global audience reach■ Led integrated marketing campaigns to meet business goals and lead gen objectives for marine and aviation pipeline;■ Created and managed a comprehensive media strategy to support global product launches and release.

■ Realigned marketing roles and responsibilities to provide a centralized function and marketing center of excellence; attracted and hired specialized marketing talent to support COE functions; ■ Established process and procedures for brand adherence across all marketing tactics and channels

■ Recognized for brand architecture project leadership and accomplishment. ■Supported integration of brands post acquisition

■ Steered global growth of website to include multi-language translation and educational tools aimed at foreign audiences, gaining 600K new users per month within two months of launch.■ Crafted marketing materials—collateral, digital, social media

■ Spearheaded a comprehensive marketing strategy and exceeding $86M revenue goal. ■ Planned and hosted four global conferences annually with over 60K attendees.