In coordination with the Brands' Leadership and with the global team, I'm developping and executing Communications strategies, programs, content and metrics to support Brands’ expansion and electrification plan in the European region and around the world.

I’m responsible for oversee & coordinate the launch of New 500 - first ever Fiat full electric vehicle - by executing cross-functional collaboration integration of involved functions to properly positioning the vehicle, reach new audiences, conquest consumers and drive sales.

I'm leading Customer Experience strategy including , Lead management, Digital sales and markets coordination across the region.

I'm responsible to implement the Customer Experience, online and off-line, along the journey of the customers with all brands of the group to build loyalty.

Reporting to the VP Global Communication, this assignment is to work on the future of communications and development of Ford long-term Communications model and plan globally. The objective is to define the big bets Ford needs to develop/fulfil to support in the future scenario the main objectives : • Improve Ford’s reputation among all target audiences – including customers, employees, influential, dealers, suppliers, media, investors, communities, governmental leaders and policy-makers • Help build Ford’s purchase consideration – working with Marketing & Sales to create the compelling “Ford story” and aggressively tell it to every audience • Expand Ford communication capability and expertise – developing our people and working together as a skilled and motivated global team, while raising the standard and effectiveness of our communication competencies and tools

I'm responsible for Ford pillar communications strategies and storytelling, as well as leading the Ford and WPP teams responsible for our four global brand pillars of Quality, Green, Safe and Smart.

I've the responsability for the region of Europe to develop and manage Ford communication in all channels outside the automotive business

I was responsible for media and Istitutional relations in Italy for Ford

Manage Fleet cars and CV sales (Rental and Company sales) in Italy and remarketing used vehicles returning from Short Term rental.

Manage dealer Ford network in Italy in the restructuring period of Customer Marketing Area