Elena Cosma Email & Phone Number

Bucharest, Romania

Develop the vision and the roadmap, drive product development and go to market for open banking B2B SaaS and data analytics, for a Fintech start-upThe main product is a cash management application and API, ensuring live connectivity with banks, for automating and improving Finance teams activity. I am coordinating the product development team on architecture as well as UX/UI. I am also driving the customer discovery and validation, in direct relationship with several large companies’ finance and IT representatives. I am also overseeing the go to market and commercial strategy implementation. https://youtu.be/TvdqIO0zEHE

Bucharest, Romania

Lead UPC and Vodafone Romania integration process for Vodafone Business Unit, on all aspects of the commercial integration: coordinated the launch of the first convergence benefits to business customers soon after the acquisition was announced; planned and managed the sales and support channels integration, in terms of organization, reporting, performance management and commissioning; developed the systems and processes integration roadmap and followed it through with IT; oversaw the completion of legal merger processes for Vodafone Business.

Lead the commercial strategy development for SOHO, SME and Corporate segments, define the core mobile services as well as convergence roadmap and drive the execution of a value based pricing strategy by managing a team of 6 product managers and 6 pricing analysts. Build and execute the commercial roadmap for mobile voice, mobile data, roaming & international, convergence, subsidy and handsets. Ensured stable ARPU by launching new value propositions, commercial packages and tactical pricing.

Bucharest, Romania

Lead the commercial strategy development for Enterprise segments, define the core mobile services roadmap and drive the execution of a value based pricing strategy by managing a team of 6 product managers.

Bucharest Area, Romania

Lead the Enterprise Base Management team to accomplish its customer value management role, growing current customer base revenues, reducing churn and increasing customer loyalty. Reorganize the team, improve its integration with the rest of the Enterprise BU and redesign processes and flows with supporting teams.Manage existing Vodafone business customers value and identify new opportunities to deliver on Enterprise Business Unit objectives through proactive base campaigns. Constantly monitor base KPIs and trends and adjusts campaigns execution through various channels: telesales, indirect or direct sales, telemarketing.Manage the data mining and statistical modeling in order to understand customer behavior, foresee upsell and cross-sell opportunities and prevent churn and revenue erosion. Make sure appropriate analytical tools are built, such as: cluster analysis, propensity and risk models, profiling, offer simulations

Bucharest, Romania

Design the strategy and drive business customers experience within Vodafone retail environment.Increase Retail channel role and sales on business segmentImprove the operating model driving business segment revenues through Vodafone Stores channel, in terms of role definition, training and coaching, operational support, customer portfolios allocationImplement tactical channel and base management initiatives to uplift Business Advisors and Vodafone Stores productivity, including commissioning and incentives, traffic stimulation campaigns, special offers, leads programs, marketing communicationEnsure that resources (financial and non-financial) required for strategy and program implementations are obtained in due timeManage the Business Advisors team through feedback and coaching, making sure to set and communicate clear directions and responsibilities; provide input to Store Managers for people development; design and implement agents training and certification; develop strong influence with regional area managers and regional directors

Bucharest, Romania

Articulated programs leading to strategic corporate customers' experience improvement.Redesigned the principles behind Vodafone corporate customers segmentation and treatment.Set up a new operating model for corporate customers acquisition and direct sales hunting channel.

Manage new products and promotions' launch, monitor the performance of current portfolio, analyse customers needs and conduct competitive intelligence with a view to increase the company's prepaid services business.

Managing the development, implementation and communication of new market research tools and methodologies, for online research.

Managing research and evaluation projects in order to ensure a solid base for company’s marketing and strategic decision making:- competitive analysis- positioning studies- market and industry trends reports

Bucharest, Romania

My first job in marketing

Answer customer queries, change and optimize customer offers according to customer needs, support customers in understanding and adopting new Orange services

Master, Market Research, Advertising Research, Political Research

Masters Degree, Business Management

Licenta, Management Of European Institutions, European Studies