Elena Cuevas I Digital Strategy Consultant I Professor Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

- Lecturer of Strategic Planning, Communications Strategy, Brand Strategy, Communication Plan, Advertising, Storytelling, Digital Branding and Mass media subjects for bachelor degree programs.

Madrid Area, Spain

• Provide and develop digital strategy to increase the clients revenue through an expert emarketing tactical and advisory support.• Enhance the internet visibility and online reputation of clients.• Oversee the implementation of analytics and tracking for strategic decision making, measurement and reporting.• Ensure tight cohesion of the business plan and digital strategy for SEMs including oversight and diligent management including, but not limited too, the following areas: - Digital Marketing Strategy - Digital Business Mentoring- Search Engine Optimization - Search Engine Marketing - Neuromarketing- Behavioral Marketing- Digital Analysis and Reporting- Social Media Optimization

Madrid Area, Spain

• Responsible for providing leadership and overall direction for TUI partners in EMEA and LATAM markets.• Direction of the B2B department and a large number of marketing specialists in the launch of a worldwide touristic project.• Develop and implement strategic marketing and communications programs designed to increase revenue and enhance the visibility and reputation of clients.• Ensure tight cohesion of the B2B strategy and digital tactics to overall marketing plan and goals, including oversight and management including, but not limited too, the following areas: - SME Mentoring & Counselling - Search Engine Optimization- Search Engine Marketing- Social Media Optimization

About Hooray Agency ( formerly HyperDisk Marketing) - An international strategic consulting, technology and digital marketing agency. It provides a full-range of integrated brand development solutions for high-end and luxury brands within the hospitality, retail, healthcare, and real estate industry•Manage the marketing strategies for high-end and luxury clients•Assist in defining the SEO and SEM strategy including measuring effectiveness•Create the SEO and Pay- Per- Click (PPC) reports•Update dashboards and maximize revenue opportunities•Develop tailor-made content for the client websites and blogs•Participate in the social media strategy•Report social media paid campaigns•Publish the social media postings

Madrid Area, Spain

Vodafone Group Plc is one of the world's leading telecommunications groups, with a significant presence in Europe, the Middle East, Africa and Asia PacificAchievements:•Executed key marketing campaigns for global clients such as Apple, Nokia, Microsoft and Samsung. •Managed the outcomes of a multi-disciplinary Branding Team of architects, designers and marketing folks, in order to launch a re-branding of Vodafone retail stores increasing sales by 30%.•Earned two promotions into management within Branding, Marketing and Customer Experience. Main responsibilities:•Conducted the Brand Awareness, Customer Experience and Marketing plan across all the stores.•Provided leadership for Channel Marketing Events and Go To Market plan through: Tradeshows, sponsorships, store events and Social Media.•Managed briefings and reporting of all the advertising materials such as: Vodafone Magazine, Point of Purchase Advertising and corporative spots across all stores.•Execution of Above the line (ATL), Bellow the line (BTL), and online campaigns focused on achieving business goals collaborating with advertising and media agencies.

Responsible for ATL, BTL and Online Comms to ensure customer base growth, reporting to the Advertising Manager.Achievement:Implementing of the Product Placement, a new promotional television format coordinating video production to supply timely video content monetizing and attracting new customers.Main responsibilities:•Execution of briefings, focused on achieving business and marketing goals collaborating with advertising agencies, production companies and media agencies.•Provide the guidance and support to adapt ATL campaigns into BTL and Offline campaigns.•Implementation of the communication guidelines for the Vodafone advertising campaigns.•Supervise of campaigngs and adaptions for differents countries.•Delivery of final arts and materials on time.•Management and support of internal documents and database.•Competitors analysis and reporting activities.

Madrid Area, Spain

Teaching of Design and Edition software such as: Dreamweaver, Photoshop & Premiere.

Madrid Area, Spain

Responsible for the execution of the following TV productions: “Sopresa Sorpresa” for Antena 3 channel, “La Gala de los Premios TP de Oro” for La Sexta channel and the theatrical production “Gira Fama a Bailar, Reporting to the Director of Production.Main responsibilities:•Management of 4 people team and contracting/hiring locations technical team.•Budgeting control & reporting processes to the Director.

Madrid Area, Spain

Execute each groups/events while ensuring the best return value for the hotel.Coordinate trainings to Conference Services & Hostess team for best carrying out their responsibilities and duties.Responsible for the day to day operation of the Hostess team, making sure the team activities goals are met/exceeded and guests expectation are met/ exceeded. Ensuring the team receives the proper trainings, development plan and support.Manage the Hostess team within hotel meetings, conventions, tradeshows, and promotional events.

Madrid Area, Spain

Responsible for Public Relations and Merchandising at the club.

Madrid Area, Spain

Responsible for managing the Creative and Filming Team and produce filming pieces of fiction for the TV show, reporting to Broadcasting Director.

Badajoz

Responsible for management of lighting, sound & multimedia equipment and reports for state-owned media.Main responsibilities:•Management of lighting, sound & multimedia equipment•Reception and meeting media & music groups•Preparation of reports for state-owned media•Planning and Design of cultural activities of the event•Contracting tradespeople to display & sale their products/services

Madrid Area, Spain

Responsible for news writing, searching news item and updating of the databases of documentation.