• Provided consultancy on integrating entertainment in brand strategy and content creation for clients; • Managed contract negotiations and advertising projects;• Business development: raised company profile through securing press coverage, attending key events, and client presentations;• Built relationships within the industry and secured partnerships to drive company growth leading to a 100% increase in sales.

• Managed PR & events for adidas Runners Bucharest, exceeding KPI's at RFTO 2020 and spearheading a CSR initiative for a delivery app.• Cultivated relationships with influencers, editors, and stylists to enhance brand visibility.• Developed communication strategies, crafted press releases, and orchestrated social media campaigns generating 100K+ impressions.

I was responsible for developing client strategies, managing social media accounts, and implementing innovative campaigns to enhance brand visibility and customer engagement. Through my efforts, I successfully maintained a positive brand image and increased customer interaction, ultimately contributing to the growth of our online presence.

• Developed digital & PR client strategies, managed social media accounts, and monitored campaign effectiveness to drive successful digital marketing initiatives.• Reported on coordinated digital marketing efforts, integrating data analysis to optimize campaign performance.• Created and optimized ad campaigns to increase click-through rates by 30% and reduce cost-per-click by 15%.

• Conducted interviews for the development of podcasts, articles, and a report on social impact/CSR best practices worldwide;• Managed a LinkedIn group on Social Innovation and created marketing assets;• Researched and established MQLs via LinkedIn.

• Developed visual branding guidelines and executed content marketing campaigns across email, social media, and paid search platforms;• Produced engaging photo and video content to enhance brand visibility and drive increased audience engagement.

• Managed projects and accounts for maintenance services in the local tramway market, meeting KPI targets.• Conducted Customer Satisfaction Analyses leading to a 3% improvement in customer satisfaction score for FY 2015/16.• Supported the implementation of the group's Performance Measurement System and coordinated cross-selling strategies.

• Organized the Feb 2014 Techstartup Jobs Fair in London, UK with over 100 participants;• Managed event websites and social media accounts for event promotion;• Coordinated with event staff to ensure smooth operations and a high-quality event experience.