In charge of building and executing a marketing strategy for the CEE market to help drive lead generation through content, paid advertising, events, and PR. Working on marketing initiatives that align with the company's audience, brand and business objectives:> Owned product messaging, value proposition and positioning.> Gathered market and user insights to help drive strategy, growth and adoption.> Helped the entire team gain deep knowledge and understanding of the global competitive landscape, personas, and audience.> Identified, developed and optimized top channels for acquisition (covering website management, organic content, social media and events).> Collaborated with cross-functional teams: sales, product, developers, and design.> Negotiated with and coordinated the work of external agencies (PR, SEO, web design).> Supported the sales process with collateral creation and management.About SessionStack: Bulgarian digital experience analytics platform gone AI.

Carefully crafted the digital presence of Modeshift Inc. & Telelink City. Defined the brands' tone of voice & messaging via cross-collaboration with product, sales & design, and strengthened their positioning by supporting the overall marketing strategy with activities in content, social, PR & events.> Owned social media strategy & management.> Owned content strategy & management.> Owned content writing & copywriting (digital & print).> Supported UX writing, translation & localization efforts.About Modeshift: a global urban mobility platform aiming to make public transportation more accessible (and reduce CO2 emissions along the way).

In charge of content & social media initiatives during the validation/growth stages: social media, community management, influencer outreach, content management, copywriting, translation & localization. Sadly, the pandemic intervened...About City Card: a smart platform that helps tourists discover the best of each location via an intuitive mobile application and guide. Pilot projects in Plovdiv & Varna, Bulgaria. RIP, you will be sorely missed.

Built and maintained the social media presence of a basket of SMBs focusing on performance-oriented marketing and rigorous analysis/reporting. Strengthened communities organically, supported acquisition efforts, and drove brand awareness and sales via paid advertising & influencer marketing.About WiiN: boutique, performance-oriented digital agency championing a distributed team from day one.

> Social media management & advertising> Community management> Creative for digital & print> Copywriting for digital & print> Content writingAbout Social Freaks: boutique marketing agency nestled between the hills of the oldest living city in Europe.

> Copywriting> Content writing> Keyword optimization> Editing & proofreadingAbout Grabo.bg: the biggest online marketplace in Bulgaria, champion of smart shopping and building lasting connections between businesses and their customers.