Elena Eisrodaitė Email & Phone Number

Lithuania

- Developing a growth marketing strategy - Tracking the consumer journey through the product purchase process and developing actions to increase consumer conversion - Developing consumer reactivation strategies - Managing and leading teams of social networks, copywriting, public relations, online reputation, reactivation, and email marketing. - Integrating and working on an omnichannel platform (Braze)

- Building messaging and positioning - Strategy for brand awareness campaigns (focus: (X) Twitter, (X) Twitter spaces, Galxe, QuestN, Linkedin)- Community growth strategy

In my role at JumpTask, a B2C Web3 project, I steered the marketing strategy and data-driven insights with hands-on execution to magnify our impact throughout the user journey.- Represented the brand at a web3 event, Blockchain Paris 2023.- Driven the hiring process, bringing on board a talented team that included a community manager, copywriter, graphic designer, and performance marketing manager.- Developed strategic, insight-driven go-to-market plans for new product initiatives.- Amplified user conversion and engagement by improving our marketing funnel and retention strategies.- Took charge of the marketing deliveries, ensuring efficiency and clear communication.- Owned the positioning and messaging for the product’s solution through various channels.- Led and mentored the marketing team in executing campaigns – from content marketing and influencer partnerships to community outreach and activation.- Collaborated closely with the product and sales teams, ensuring marketing strategies aligned with overall business objectives.- Set, monitored and achieved key performance indicators (KPIs) and OKRs related to user acquisition, engagement, and retention.- Held 1:1 sessions with team members to align on objectives, provide mentorship, and ensure their professional growth.

Market-leading web intelligence collection B2B SaaS platform. During my time in the role that focused on growth, experimentation, and activation, I was responsible for:- Hiring and building a team (Social media, Graphic design, Copywriters, SEO manager).- Improving user conversion through the marketing funnel and focusing on retention.- Optimizing messaging and timing messaging based on data-driven decisions – to drive customer adoption and ensure it is reflected in all brand communications.- Partnering with Product, Customer Success, and UX to build, manage, and optimize customer journeys across various channels (email, in-product, website, social media & community).

In charge of building and executing content marketing for B2C app.- Lead generation through owned media: landing page edits, blog, and social media.- Email and in-app messaging to build recognition and awareness for the core aspects of the product.- Social media strategy and execution (Facebook, Instagram, Twitter).- Support and align marketing actions with and for paid media channels (influencers, ppc).- Build a PR presence and use the channel to inform about the latest product releases & and updates.

Porto Area, Portugal

Covet Group is a collective of 16 luxury design furniture brands in Porto, Portugal. As a digital marketing specialist, I supported the group's internal brands, provided reports, and suggested marketing strategies for various channels. My primary focus was generating leads through the top of the marketing funnel (TOFU) and increasing sales. I also participated in interior design trade shows such as Salone del Mobile in Milan and Maison et Objet in Paris (2019, 2020), where I planned and coordinated communication efforts. My work was conducted in Portuguese (B2 level), using English for project-related communication.- Worked on Marketing Automation (Salesforce Marketing Cloud): leads journey creation, email content creation, and accounts maintenance.- Alongside the tech team, built automated reports on Datorama & Data Studio.- Recruited, managed, and onboarded international interns.

Porto, Portugal

- Acted as an account manager for a group’s luxury interior design brand – providing digital marketing performance analysis and supervision. Reporting build from Google Analytics, Salesforce, and specific channels’ platforms.- Email Marketing – supervising, managing, and building email campaigns for groups’ brands (12 luxury design brands) campaigns focused on generating sales (Mailchimp / Mailerlite / E-goi). (MOFU)- Content Marketing – copywriting blog articles and landing pages for an interior design blog (internal).

Porto, Portugal

- Acted as a junior account manager for a group’s luxury interior design brand – providing digital marketing performance analysis and supervision. Reporting build from Google Analytics, Salesforce, and specific channels’ platforms.- Mainly responsible for social media management (supervision, accounts maintenance, formations) of 2 brands. Grow the community from 800 followers to 50K (luxury hardware brand community).- Copywriting: articles and landing pages for an interior design blog (internal).

Working with international transportation and logistics projects. Managing relevant tenders' information, documents, and contracts. Responsible for the company's presence within prices competition, negotiations.

- coordinating office procedures, responsibility for specific projects and tasks- written and oral communication, word processing and typing, IT and organisational skills- organising and storing paperwork, documents and computer-based information- managing and maintaining budgets, as well as invoicing

Kaunas

Bachelor Of Finance, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Studying by Erasmus+ program

Education record