Elena Gerstmann, Phd, Fasae, Cae Email & Phone Number

Highland Park, Nj, Us

Greater New York City Area

Avenue M Group is a ten-person, full-service research, and consulting company dedicated to professional and trade associations. Provide counsel to CEOs, Boards of Directors, and other senior staff & volunteers of major associations and serve as the executive lead on key client projects. Facilitate strategic planning sessions with boards of directors of major associations. Provide thought leadership by being interviewed by press, writing articles for ASAE and LinkedIn… Show more Avenue M Group is a ten-person, full-service research, and consulting company dedicated to professional and trade associations. Provide counsel to CEOs, Boards of Directors, and other senior staff & volunteers of major associations and serve as the executive lead on key client projects. Facilitate strategic planning sessions with boards of directors of major associations. Provide thought leadership by being interviewed by press, writing articles for ASAE and LinkedIn, presenting at events, etc. Some highlights:o Led effort for a $50M+ healthcare organization discussion on implementation of their Input-to-Impact Planning initiative.o Wrote a comprehensive report with short, mid, and long-term recommendations on membership growth for an international association. This included full roll-out and facilitated sessions with senior staff and entire membership team. o Developed actionable attendee personas and exhibitor segments for a STEM association as they pivot their annual conference from a narrow focus to a broader focus with the goal of doubling the number of attendees and revenue from exhibitors.o Worked with the Presidential team and executive director to develop recommendations for revamping high-level governance structures and processes for the organization. Show less

Greater New York City Area

The American Society of Mechanical Engineers (ASME) is a global organization representing the mechanical engineering community with a $120M annual operating budget, 380 employees, and 130K+ members across 150 countries.As Deputy of Executive Operations, I oversaw strategy, corporate governance, international relationships, public relations, media communications, and volunteer engagement. I collaborated with the President and Board of Governors as well as with organizations such as the… Show more The American Society of Mechanical Engineers (ASME) is a global organization representing the mechanical engineering community with a $120M annual operating budget, 380 employees, and 130K+ members across 150 countries.As Deputy of Executive Operations, I oversaw strategy, corporate governance, international relationships, public relations, media communications, and volunteer engagement. I collaborated with the President and Board of Governors as well as with organizations such as the American Association of Engineering Society (AAES) and the United Engineering Foundation (UEF). In this role, I led 18 employees.Some of the key ways in which I made a difference include:► Spearheaded High Performing Board Task Force, structuring major initiative to increase effectiveness of Board of Directors at governing large globally expanding organization. ► Focused on strategic objectives including diversifying revenue streams and creating seamless organization to increase member and volunteer engagement. ► Received “Professional Performance Award” from American Society of Association Executives (ASAE) in 2017. ► Served on United Engineering Foundation’s 5-person grant committee, overseeing $1M in annual grants. ► Publicly affirmed ASME’s stance supporting diversity and inclusion, leading to feature article highlighted on cover of Meetings & Conventions magazine. [http://www.meetings-conventions.com/News/Features/Controversy-politics-legislation-site-selection-LGBT/]► Created culture of accountability and empowerment by instituting regular staff meetings, relaunching corporate intranet, and enhancing communications between senior management and staff to boost employee engagement. Show less

Piscataway, Nj

The Institute of Electrical & Electronics Engineers (IEEE) is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity. I has a $460M+ annual operating budget, 1.2K+ employees, and 430K+ members across 160+ countries.As Staff Executive of Corporate Activities, I drove strategy, product innovation, and corporate governance while playing a key role in fundraising, public relations, and media communications. I directly managed a… Show more The Institute of Electrical & Electronics Engineers (IEEE) is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity. I has a $460M+ annual operating budget, 1.2K+ employees, and 430K+ members across 160+ countries.As Staff Executive of Corporate Activities, I drove strategy, product innovation, and corporate governance while playing a key role in fundraising, public relations, and media communications. I directly managed a $20M annual operating budget and 60 employees while supervising the Executive Director of the IEEE Foundation (a subsidiary with $40M+ in assets for the support of IEEE programs). Some highlights: ► Authored “Strategic Plan for 2030” and “Strategy for Globalization” and presented recommendations to Board of Directors for locally sensitive delivery of IEEE programs, products, and services worldwide.► Oversaw global initiatives including the expansion of operations in Europe and plans for long-term growth in sub-Saharan Africa.► Consistently ranked in Top 10% of leadership (as per annual employee surveys) and attained highest employee engagement of all other teams across organization (in studies conducted by Gallup and by Towers Watson).► Selected as 1 of only 4 ASAE Fellows in 2014, representing Top 1% of ASAE's membership. Show less

Piscataway, Nj

As Senior Director of Corporate Activities, I collaborated with the President and Board of Directors to develop new organizational priorities, a strategic roadmap, and our long-term growth targets. I led a $12M annual operating budget and 30 employees.Some highlights: ► Boosted global profile of IEEE, launching $10M integrated marketing initiative relying on both traditional and digital media campaigns to drive significant increase in brand awareness.► Orchestrated and… Show more As Senior Director of Corporate Activities, I collaborated with the President and Board of Directors to develop new organizational priorities, a strategic roadmap, and our long-term growth targets. I led a $12M annual operating budget and 30 employees.Some highlights: ► Boosted global profile of IEEE, launching $10M integrated marketing initiative relying on both traditional and digital media campaigns to drive significant increase in brand awareness.► Orchestrated and facilitated full day 300-person event to drive collaboration between technology team and senior business leaders. Show less

As Staff Director of Corporate Strategy & Communications, I developed our long-term strategy while overseeing all public relations and media communications. In this role, I led 30 employees.Some highlights: ► Structured new financial reserves policy based on data-driven risk analysis to optimize deployment of capital.► Created IEEE’s 1st social media strategy and launched Facebook page (currently 2.7M+ likes) and Twitter account (reaching 245K+ followers). ►… Show more As Staff Director of Corporate Strategy & Communications, I developed our long-term strategy while overseeing all public relations and media communications. In this role, I led 30 employees.Some highlights: ► Structured new financial reserves policy based on data-driven risk analysis to optimize deployment of capital.► Created IEEE’s 1st social media strategy and launched Facebook page (currently 2.7M+ likes) and Twitter account (reaching 245K+ followers). ► Oversaw complete redesign of ieee.org to enhance customer experience and engagement. Show less

As Director of Strategic Research & Planning, I led 80+ primary / secondary research and competitive intelligence projects annually. I also help create a new membership subscription product that is still generating millions of dollars of revenue.

Ms And Ph.D., Social Psychology

Ba, Psychology And Sociology, Graduated With Honors (Phi Beta Kappa)