Socio-cultural transmedia early signals at School of Architecture Urban Planning Construction Engineering

# Shabu Shabu is a 'hot pot' containing what is not on the market yet: new brand positioning and branding strategy, new product/transmedia communication/retail/business concepts.# Shabu Shabu aims at reconnecting companies and brands to the never-ending change in society and consumers = people tastes and needs.# Shabu Shabu offers to both integrated communication agencies and companies fresh and customized strategic advisory services based on owned tools.Trenz Representative for… Show more # Shabu Shabu is a 'hot pot' containing what is not on the market yet: new brand positioning and branding strategy, new product/transmedia communication/retail/business concepts.# Shabu Shabu aims at reconnecting companies and brands to the never-ending change in society and consumers = people tastes and needs.# Shabu Shabu offers to both integrated communication agencies and companies fresh and customized strategic advisory services based on owned tools.Trenz Representative for ItalyTrenz is a global foresight tool to monitor and predict socio-cultural changes and consumer trends. It has been developed within and it's owned by Firmenich SA. Elena was part of the Trenz founding team at Geneva Firmenich HQs and as Shabu Shabu she represents it on the Italian market. Trenz today has a global team of 20 dedicated professionals plus 150 antennas worldwide. Show less

‘Magic through logic’ strategic planning role with direct influence on 360° branding projects developed in cross-functional teams. Involved at the early stages of the process, especially in brand (re)positioning, NPD, new business, innovation projects. Both Corporate and product branding-related briefs, for local and global clients in the manufacturing (cat: wine, automotive, fashion, tobacco), services industries and institutions.In 50% of cases also responsible for contract writing… Show more ‘Magic through logic’ strategic planning role with direct influence on 360° branding projects developed in cross-functional teams. Involved at the early stages of the process, especially in brand (re)positioning, NPD, new business, innovation projects. Both Corporate and product branding-related briefs, for local and global clients in the manufacturing (cat: wine, automotive, fashion, tobacco), services industries and institutions.In 50% of cases also responsible for contract writing, budget definition, client relation. Constantly stimulating creative teams with market and consumer insights.Contributed to integrate brand strategy into the creative process. Show less

Globally responsible for the development of the brands: Canali Parfums, Byblos Parfums, Mila Schon Parfums, Antonio Fusco Parfums, Memento Italian Olfactive Landscapes (brand new brand - niche Nu Luxury positioning - developed from scratch).3 direct reports.